Senior Content & Brand Strategist (m/f/d)

ABOUT US Pliant is a global fintech specializing in B2B payment solutions. Our modular, API-first platform helps businesses streamline spending, improve cash flow, and integrate payments into their financial workflows. Designed for industries with complex payment needs, such as travel and fleet, Pliant enables greater efficiency, control, and profitability. We serve two primary customer segments: - Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines. - Businesses such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant’s embedded finance and white-label solutions. Founded in 2020 and headquartered in Berlin, Pliant supports over 4,000 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments. Learn more at http://www.getpliant.com/www.getpliant.com http://www.getpliant.com ABOUT THE ROLE As Senior Content & Brand Strategist (m/f/d) at Pliant, you own how we tell our story and how that story drives our pipeline. You combine strategic thinking with hands-on execution across content, brand, SEO, and website. You understand that in B2B fintech, great content isn't just visibility, it's revenue. This is role is hybrid and based in Berlin WHAT YOU'LL DO Content, Brand & Messaging - Define and execute Pliant's content strategy across the full funnel, from awareness to conversion - Create high-impact content for web, thought leadership, sales enablement, campaigns, product marketing, and PR - Shape Pliant's positioning, messaging, and narrative in close collaboration with Product, Sales, and Leadership Website Ownership - Own getpliant.com http://getpliant.com as a content asset: lead messaging, copy, and page structure across the full site - Collaborate with Design, Dev and Rev Ops on improvements that support conversion, informed by funnel data and user insights - Ensure website content stays consistent with Pliant's positioning and evolves with the product Organic Growth & SEO/GEO - Build scalable SEO and AI search (GEO) workflows to grow visibility, engagement, and inbound pipeline - Develop content initiatives that strengthen brand authority and generate measurable pipeline impact Operations & Performance - Manage freelancers, agencies, and localization processes across multiple markets - Track and optimize based on organic growth, engagement, SQLs, and conversion metrics WHAT YOU'LL BRING - 6+ years of experience, with at least 3 in B2B SaaS, fintech, or growth-focused content and brand marketing - Strong expertise in content strategy, SEO/GEO, brand positioning, thought leadership, and demand generation - Proven track record of building scalable content programs with measurable business impact - Excellent storytelling and editorial skills for complex B2B products and markets - Experience collaborating cross-functionally with Product, Sales, Growth, and Leadership teams - Hands-on experience building AI-supported content workflows - Native-level English writing skills; German is a strong plus WHAT WE OFFER - A high-impact role with real ownership — you'll shape how Pliant shows up in the market - A collaborative, ambitious team that values craft, clarity, and getting things done - Your choice of preferred OS, Windows or Mac - Flat hierarchy and direct access to leadership - Flexibility and the option to work remotely - Monthly mobility benefit - Wellhub membership - Company card with a monthly allowance for lunches, coffee, and team moments At Pliant, we believe diversity and inclusion are essential to building not only an innovative product but also an exceptional experience for both our customers and our team. This commitment begins with our hiring process—we welcome indivi