Sr. Marketing Content Strategist, AI Visibility

Category-defining tech. Career-defining work. The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past. Cockroach Labs exists to build what comes next — before the world requires it. We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale. This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real. The Role We're hiring a Sr. Marketing Content Strategist to help evolve and scale our content strategy for an AI-first, answer-driven landscape. This role sits within the Corporate Marketing function and reports directly to the Head of Corporate Marketing. You'll play a foundational role in shaping how Cockroach Labs structures, governs, and operationalizes content across the organization. This is not primarily a writing role. It's about building the systems, governance, and cross-functional processes that ensure our content is structured, discoverable, reusable, and optimized for both humans and LLMs — sitting at the intersection of content strategy, SEO/AEO, marketing operations, product marketing, and analytics. Your work will ensure Cockroach Labs' content is built for AI visibility, search discoverability, and measurable business impact by default, not as an afterthought. You Will Build Scalable Content Systems Design and implement content frameworks aligned to search engines, answer engines, and AI agents Define structured content models including taxonomy, metadata, schema, and modular architecture Partner with Web and Digital teams to ensure technical implementation supports discoverability and reuse Establish governance standards that enable content reuse across channels, regions, and formats Lead Answer Engine Optimization (AEO) Translate AI search and AEO trends into actionable content architecture Develop guidelines for machine-readable, structured, and citation-friendly content Optimize content for LLM retrieval, featured snippets, and zero-click experiences Build feedback loops to measure and improve visibility across AI-driven surfaces Design Content Operations Create scalable intake, production, and publishing workflows Define RACI models across Product Marketing, Brand, Demand Gen, and Comms Standardize briefs, templates, QA processes, and performance reporting Evaluate and evolve the content tech stack (CMS, DAM, AI tools, SEO tools) Orchestrate Cross-Functional Alignment Align stakeholders across Marketing, Product, and Sales around shared frameworks Train internal teams on structured content best practices Serve as the connective layer between strategy and execution Measure & Optimize Define KPIs for discoverability, answer visibility, and content reuse efficiency Build dashboards that connect content performance to pipeline and authority Identify operational bottlenecks and continuously improve throughput and quality The Expectations In your first 30 days, you'll immerse yourself in our content ecosystem, meet key stakeholders across Marketing and Product, and audit our current content systems and workflows By 60 days, you'll define a scalable content architecture framework and begin piloting structured models with priority team. By 90 days, you'll implement governance standards, launch measurable AEO initiatives, and establish performance dashboards that tie content structure to business impact You Have 6-8+ years of experience in content strategy, SEO, content operations, or marketing operations Deep understanding of technical SEO, and evolving search beha