Staff Product Manager, Relationship Growth

About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this role The Relationship Growth team helps brands and retailers on Faire connect and collectively grow their businesses. We build the sales, marketing, and proprietary-data tools that give brands a leg up in reaching and engaging the right retailers, so that each relationship becomes more valuable for both sides over time. Today, that work spans three areas: Tracking and understanding retailers — the data and insights brands use to know who their most valuable customers are and how to grow with them. Reaching out with updates and information retailers care about — brand-sent emails, in-product surfaces, proprietary messaging channels, and the systems that carry them across updates like new product/collection launches, abandoned carts etc. Providing personalized sales and support — lead generation and qualification, promos, and the tools that let brands act on what the data is telling them. As the Staff Product Manager for Relationship Growth, you will own the strategy and roadmap for this product surface end-to-end. You will define how brand-driven engagement fits within the broader Faire ecosystem and how each piece ladders to durable growth in relationship LTV. This role sits at the intersection of product strategy, two-sided marketplace economics, and brand-side go-to-market. It requires someone who is energized by raising the bar on how these tools work together to help our brand partners be successful, rather than optimizing them at the margins. What you’ll do Own strategy and roadmap for Relationship Growth. Set the multi-year direction for how Faire's brand-side tools evolve and deliver compounding value to retailers, brands, and Faire. Keep raising the bar on how these tools drive growth. Meaningfully rebuild and up-level tools and programs where the current ceiling is too low. Partner across the full EPDD and GTM team . Work closely with design, engineering, data science, marketing, account management, PMM, and brand sales to land work that often requires sensitive, high-stakes go-to-market alongside the product itself. Shape how brand-driven communications fit within the broader Faire ecosystem . Make the calls on what belongs in brand-driven channels versus Faire-driven channels, and on how brand-side action affects the retailer experience overall. Set the direction for how AI reshapes the wholesale tech and martech tools brands rely on , including what Faire should build, buy, or differentiate on. Qualifications 8+ years of product management experience. Direct marketplace experience. You are fluent with the dynamics of competing customer objectives across both sides of the marketplace, you anticipate second-order effects, and you have a track record of finding elusive win-win solutions. This role goes beyond a traditional product role , closer to running a small business inside Faire. Experience in consulting, finance, professional services, or business school can be especially useful preparation for the strategic and cross-functional complexity it involves. Direct experience in growth, marketing, or CRM is a plus. AI-first in your own and your team's workflows , and in what you build . You actively use A