Senior Product Marketing Manager

About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this role Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them. We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team. Positioning and messaging Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning. Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land. Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience. Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories. GTM strategy and execution Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption. Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect. Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey. Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life. Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight. Team and craft Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions. Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI. Qualifications Required 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products. Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels. Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none. Experience building thematic campaigns across product areas, not just siloed launches. Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business. Experience conducting or directing customer research and translating findings into positioning. Actively experiments wi