Head of Retailer Product Marketing

About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this role You'll own retailer product marketing at Faire. Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them. You'll be the senior thought partner to the Retailer Product org, Revenue, Marketing, and Ops, bringing the retailer point of view into the room and connecting every launch to the bigger picture. You'll lead a team of product marketers and report to our CMO. What you’ll do Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work Qualifications Must haves: Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work Obsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early Bias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information Fluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team Nice to haves: Retail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust Two-sided marketplace background, where brand and buyer motions are distinct but interdependent High-growth or scaling environments where PMM infrastructure was still being built Background in STEM, management consulting, finance, or another quantitative field Salary Range San Francisco: The pay range for this role is $