Senior Data Analyst, Marketing

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel. About The Role We’re looking for a Senior Data Analyst, Marketing to join our growing Data team and embed with our Growth, Sales, and Acquisition teams. This is a highly impactful role at a pivotal moment in Fora’s growth trajectory. As Fora enters its next stage of growth, we’re investing heavily in how we acquire, qualify, and convert high-quality advisors onto the platform. You’ll help shape the next generation of our go-to-market motion: designing experimentation frameworks, improving attribution and measurement, identifying scalable acquisition opportunities, and helping the business make smarter investment decisions. This is not a traditional “dashboard maintenance” analytics role. You’ll work directly with GTM leadership to help answer some of the company’s most important growth questions. What you'll work on As an early member of our Analytics team, you’ll play a foundational role in shaping how Fora approaches growth, measurement, and decision-making. Improve our marketing measurement and optimization programs (e.g. incrementality tests, a/b tests, attribution and potentially media mix modeling). Lead complex, high-visibility deep dives & analyses that drive business decisions and process or product improvements, particularly around our go-to-market motion. Be a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights. Design and maintain scalable data models, AI-powered analytic tools, and analytics infrastructure (using BigQuery, dbt, and Omni) to empower self-serve analytics. Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it. Promote a culture of data excellence through mentorship, documentation, and training. Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices. What we're looking for 5+ years of experience in a data analytics role, preferably in a fast-paced, collaborative environment. Demonstrated experience in marketing analytics. Proficiency in SQL is essential. Knowledge of Python, a plus. Hands-on experience with modern data analytics stack (e.g. Airbyte, BigQuery, dbt, Hex, Omni, or equivalents), data modeling best practices. Experience with AI tools (e.g Claude Code, Codex) Strong communication and storytelling skills. Deeply curious with a drive to learn. Pragmatic. Looking for real world business impa