Head of Operations - Asia

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel. About The Role We’re seeking a Head of Operations to accelerate the growth of Fora across Asia . This leader will grow the market in terms of the advisor base and revenue and ensure scalable, best-in-class operations. They will unlock advisor potential by building the right partnership ecosystem and financial structures in the region. This role may be based in East Asia (China, Japan, South Korea, Hong Kong or Taiwan), Singapore, or New York City. Candidates based in Asia will work remotely with a requirement to travel to New York City 1–2 times per quarter. Candidates based in New York City will be expected to travel to Asia 1–2 times per quarter. Key Responsibilities P&L and Performance Ownership: Own the full P&L for the Asia market, ensuring efficient spend versus revenue growth. Develop and execute the country strategy, aligned with Fora’s international priorities and KPIs. Oversee end-to-end revenue performance, forecasting, and KPI tracking. Strategy, Operations, and Compliance: Understand priorities for your market, define and operationalize strategic priorities. Work with international team members and leadership to align with Fora’s international expansion framework and adapt go-to-market strategies accordingly. Manage localization of tools (e.g. HubSpot, Intercom, WhatsApp) for advisor and client workflows. Build and optimize operational processes across advisor onboarding, support, payments, compliance, and other key areas essential to market operations. Ensure adherence to local tax, legal, and regulatory requirements. Marketing & Growth: Lead the go-to-market strategy, including paid marketing, PR, partnerships, and events. Create locally relevant messaging, content, partnerships, and client-facing events to grow Fora’s presence in the market. Monitor and improve CAC and LTV per advisor, ensuring growth efficiency. Advisor Success & Community Building: Ensure the success of advisors across Asia, proactively identifying and closing gaps across training, onboarding, platform tools, partnerships, client-facing materials, and community engagement. Serve as the “face of Fora” for advisor questions and concerns in your market. Lead and host advisor events to strengthen Fora’s local community and brand presence. Build and manage relationships with local travel partners, tourism boards, and related organizations based on advisor business needs. Leadership & Team Management Act as the leader of Fora in Asia, representing the company across internal and ext