Director, Business Development (Tax Advantage)

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. The Director, Business Development is responsible for defining and expanding Oura’s tax-advantaged partner ecosystem globally. This leader sets the vision for how Oura shows up across HSA/FSA and adjacent pre-tax or funded channels, designs the commercial models that unlock step-change access, and lands the strategic deals that make tax-advantaged a core growth engine for the business. This role is heavily externally focused and operates on a 6–36 month horizon — mapping the ecosystem, choosing where to play, and structuring partnerships that create durable, scalable revenue streams. You’ll work as a true peer to the Director, Tax-Advantaged Operations, who is accountable for revenue targets, execution, scale, and ongoing performance. Together you’ll build a self-reinforcing tax-advantaged business. What you will do: Strategy & Ecosystem Design Define the global strategy for tax-advantaged channels (e.g., HSA/FSA administrators, ICHRA platforms, payroll and global benefits providers, insurers, brokers, and other salary-sacrifice or funded models). Build and maintain a dynamic market and ecosystem map, including key players, incentives, regulatory context, and where Oura can uniquely win. Develop and pressure-test market expansion theses (new countries, benefit models, and partner types) and translate them into clear, prioritized roadmaps. Partner closely with International leadership to localize and extend the tax-advantaged strategy into new markets. Business Development & Deal Making Source, qualify, and advance net-new partner opportunities that materially expand reach and revenue across tax-advantaged channels. Design and negotiate non-standard commercial models (e.g., salary-sacrifice frameworks, broker-led distribution, bundled benefits, reimbursable offers) that make Oura more affordable and easier to adopt. Lead strategic pilots and lighthouse deals that prove value, unlock new go-to-market motions, and can be scaled by the Operations team. Build and maintain strong relationships with Director/VP/GM-level peers across partners to align on joint strategy, economics, and long-term roadmaps. Commercial & Product Model Design Translate tax-advantaged and reimbursement mechanics into scalable commercial constructs, in partnership with Finance, Legal, and Operations. Define partner-led product and data needs (e.g., eligibility logic, reimbursement workflows, reporting) and advocate for them in product planning. Collaborate with Product, Science, and Commercial teams to ensure the tax-advantaged roadmap aligns with broader Oura strategy and unlocks differentiated value for members. Regulatory, Legal, & Compliance Innovation Partner with Legal & Compliance to push on what’s possible within regulatory frameworks while protecting the company. Co-create novel pathways and structures that enable Oura to participate in emerging or underutilized tax-advantaged models globally. Cross-functional & Executive Leadership Align Tax Advantaged program and partner opportunities with Product, Legal, Finance, Growth, and Commercial leaders around a shared growth plan. Drive executive alignment on priority markets, partner bets, and deal structures; clearly articulate tradeoffs and expected impact. Partner tightly with the Director, Tax-Advantaged Operations to ensure a clean handoff fro