Director of Product Design, Commerce

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. ŌURA is seeking a visionary Director of Product Design, Commerce to lead and elevate our user-facing experiences and internal product design team. This role will oversee 3 primary domains: (1) the global ouraring.com experience (2) fulfillment pathways to support our B2B and partnership organizations (3) membership-related touch points. This is a revenue-driving position, so the ideal candidate has extensive experience blending strong user-centric design principles with business objectives. This leader will not only inspire and prioritize the work of our Commerce Design teams, but will also influence policies, shape strategy, and guide designers in creating seamless digital experiences that empower people to live healthier, more meaningful lives. We have offices in San Francisco and San Diego for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations. What You Will Do Shape the Future of Experience: partner with the VP of Product, Commerce to define the strategic vision of all commerce-related products (DTC, B2B, and Membership). Provide ‘blue sky’ visioning and innovative new ideas to continually advance the user experience, while also delivering on business objectives. Set Vision and Policy: develop and implement organizational policies and processes focused on driving efficiency, clarity, and ongoing optimizations across several cross-functional teams. Nurture a high-performing, high output team : coach and mentor the product design team to cultivate a center of excellence, including leveraging data (quant and qual) to inform design, establish principles focused on massive scale and international reach, continually optimize and launch new A/B experiments, etc. Hire exceptional talent for new roles. Cross-Functional Leadership: partner with Product, Engineering, Marketing, Partnerships and other executive stakeholders to craft integrated, end-to-end experiences. Drive Innovation: lead the exploration of emerging technologies—especially AI-powered, contextual, and agentic interaction models—setting the direction for how these technologies shape the future of digital health. We would love to have you on our team if you have: 10 years + of leadership experience overseeing product design (UX/UI) teams in global organizations Extensive eCommerce/DTC web experience for brands with international reach A portfolio that demonstrates excellence in both UI and UX across industries, with evidence of innovation and impact at scale Strong practice of leveraging data (quantitative and qualitative) to inform and optimize product design; experience conducting user research Deep expertise in setting and implementing design strategy, policies, and standards at an enterprise level Exceptional executive communication, storytelling, and presentation skills, with the ability to influence cross-functional and executive stakeholders Proven success leading distributed, cross-cultural teams and managing operations across multiple geographies Demonstrated knowledge and experience in designing AI-powered and personalization experiences, and related enabling technologies Mastery of Figma and design systems, as well as prototyping tools A solid understanding of web technologies and respo