Editorial Brand Strategy Manager

About Ritual Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises. We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast. Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers. About the role The Editorial Brand Strategist will help bring Ritual's brand to life through best-in-class content—especially writing-led storytelling, creator-driven programming, and cross-functional campaign strategy. This role is for a strategic writer and systems thinker who can develop compelling campaign briefs, shape content strategy, and drive consistency across Ritual's owned channels. You'll have a specific focus on developing content that supports LLM-driven initiatives in close collaboration with organic social + growth teams (video and written). You are a hands-on doer with excellent taste and a passion for women’s health: organized, collaborative, and excited to build content systems and campaign infrastructure that scale, without losing craft. What you'll do Help develop sharp, insight-driven briefs for cross-functional brand awareness campaigns that translate strategy into clear creative direction, ensuring cross-functional teams consistently achieve campaign KPIs. Collaborate with Brand, Growth, Social, and Creative teams, helping to ensure seamless alignment and creative integrity from briefing to launch. Design and implement an innovative editorial content strategy for owned channels, identifying and activating cultural moments that deepen brand resonance. Help drive the creation of structured, "LLM-ready" content in partnership with growth teams, leveraging clear communication to ensure accuracy and reusability across AI-enabled workflows (written & video). Lead the narrative development for key content partners, managing the full lifecycle from activation to delivery to ensure maximum mission-driven impact and storytelling consistency. Who you are Clear Communicator: You are a skilled writer with a demonstrated ability across both short-form and longer-form content. Your express ideas clearly and thoughtfully, and are able to translate brand vision into clear, actionable direction for cross-functional teams. Empowered Collaborator: You thrive in collaborative environments, valuing empathy, open communication, and respect when partnering with cross-functional teams to build mission-driven work. Growth-Oriented & Curious: You have a passion for lifelong learning and are excited to evolve your craft, specifically regarding the intersection of content strategy and AI/LLMs. Self-Starter: You bring autonomy and perseverance to your projects, maintaining high standards and staying organized while managing complex workflows. Content-Savvy: You understand tone, timing, and cultural relevance. You can produce content that resonates while ensuring that brand storytelling remains trustworthy, accurate, and aligned with our commitment to women's health. Resourceful: You balance big-picture storytelling with operational rigor, comfortably managing cross-functional workstreams, timelines, and deliverables simultaneously. What you'll need 5+ years of experience in content, editorial, brand strategy, social, partnerships, or creator programming (brand-side or agency). Exceptional attention to detail with strong organizational and documentation skills Exceptional writing skills for both short-form and longer-form content. Knowledge of,