Principal Product Manager

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying. The Opportunity This role is a single-threaded Product Lead: you own a product area end-to-end, drive product-market fit, and operate as the Mini-Founder CEO of your domain. This is a builder-operator role for someone who thrives in ambiguity, ships with urgency, and treats AI as their primary tool. What You Own - Carry an opinionated 3-year product vision and translate it into a rolling 3-week execution plan. Own product-market fit — if it’s not selling, that’s your problem to diagnose and fix. - Spend 50%+ of your time external-facing: solution design sessions, product demos, and strategic conversations with enterprise buyers and end-users. Build trust and credibility with key executive stakeholders. - Prototype working demos with AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint. Run hypothesis-driven experiments; kill what isn’t working and redirect without drama. - Decide and move with imperfect information. You don’t wait for alignment, permission, or consensus — you listen, synthesize, decide, and act. When you’re wrong, you course-correct fast. You never stall. - Lead a cross-functional pod (PM/GPM, PMM Lead, GTM Lead) with an embedded R&D team (Engineering Lead, Design Lead, Product Analyst, TPM). Set the product direction; your partners execute against your vision with productive tension. You will ensure science-backed practices in the experience working with BetterUp Labs, and deliver real outcomes aligned to our People Insights Consultants and Partner Value teams. - Ensure your product fits into the broader portfolio — leveraging shared platform capabilities, aligning roadmaps with peer product leaders, and driving synergies that enhance the value of the entire platform. - Define and track product success metrics, ensuring the product delivers measurable business value. Communicate progress against outcomes and facilitate risk discussions with leadership. What We’re Looking For Experience - 8+ years in product management or related roles, including at least 4 years leading product direction at the team or product-area level. - Demonstrated ownership of product-market fit — you’ve been the person responsible for diagnosing why something isn’t landing, changing course, and making it work. Not just shipping features, but finding the fit. - Experience building products in B2B2C environments — you understand how to sell to enterprise buyers while building for the end-users those buyers serve. You’ve nav