Strategic Marketing Programs Manager

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. What's the Opportunity: We’re looking for a high-output, strategic operator to own and execute AssetWatch’s key marketing programs, including fully owning long-term core media relationships , supporting strategic partnership plays , and building emerging influencer initiatives. This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement. You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement. This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution. Note: This role is only open to candidates residing in EST or CST strategic thinking with hands-on execution. What You’ll Do Own and execute key strategic media and partner programs Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals Standardize processes that improve consistency, predictability, and scalability of partner-led motions Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations Lead event execution and support partner initiatives Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team Evaluate event performance and contribute to recommendations for future investments Contribute to campaign strategy, messaging, and content Help shape campaign briefs, partner messaging, and promotional plans Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally Ensure messaging is clear, concise, and tailored to partner audiences Adapt messaging in real time during partner conversations and campaign execution Support and scale influencer and external programs Identify and coordinate with industry voices, creators, and external partners Assist in briefing, content development, and campaign execution for influencer initiatives Manage timelines, publishing schedules, and campaign tracking Collaborate with leadership to evolve and scale the program over time Track performance and drive accountability Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence Own follow-through on partner deliverables, timelines, and reporting Contribute to partner reviews and internal updates with clear insights and recommendations Continuously optimize programs based on performance data and feedback What You Bring 3–5+ years of experience in B2B marketing, preferably