VP Product Marketing (onsite Redwood City preferred)

COMPANY OVERVIEW Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent, intelligent, and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed, scale, and performance while reducing the cost of security analytics. Anomali combines ETL, SIEM, XDR, SOAR, and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention. Do more with less. Be Different. Be the Anomali. Learn more at http://www.anomali.com. POSITION SUMMARY The Vice President, Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy. In addition to a solid understanding of the cybersecurity domain, the role will define Anomali’s positioning, messaging, and competitive differentiation. This role will be essential in building a product marketing department focused on accelerating go-to-market clarity to drive differentiation and growth, including Analyst Relations. The ideal candidate is a seasoned marketing leader with experience in high-growth organizations and in building efficient, scalable, and profitable, rocket-ship growth. A track record in defining new market categories and supporting the development of multi-touch, targeted marketing campaign strategies and demand generation teams is a must. RESPONSIBILITIES: Develop and manage Anomali’s core use case messaging and positioning. Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking. · Develop and manage Analyst Relations as a critical growth component · Manage the marketing product launch process, including acting as an evangelist for new product capabilities. · Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities. · Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation. · Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes. · Educate the market about Anomali’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content, · Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali. · Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally. REQUIREMENTS: Successful candidates will have the following experience: · 15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required. Combination of public company and VC backed experience is a plus. · Track record in building new categories and or pivoting categories. · Deep understanding or the security market and competitive landscape. · Experience building trusted relationships with executive sponsors and end users. · Prior experience developing and managing Analyst Relations · Technical background or clear understanding of a product lifecycle · Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus. · Proven record in b