Performance Creative Director

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. The role: The Performance Creative Director will drive the next chapter of CookUnity's performance marketing, harnessing AI to amplify storytelling, accelerate content/creative production, and enable rapid creative testing at scale. This role reports to the Head of Growth and operates at the crossroads of strategy, creative, and technology. Creative strategy is your core: you understand audiences deeply, know what makes ads convert, you are obsessed with testing and can navigate the nuances of different formats. Working closely with the Growth Marketing team, you'll turn strategic priorities into scalable creative systems, testable concepts, and high-performing assets. You'll also architect the AI-driven workflows and production pipelines that multiply output and compress learning cycles. Responsibilities: Creative Strategy for Growth Partner with the Growth Marketing team to shape and execute creative strategies across performance channels—Meta, TV, direct mail, YouTube, email, and landing pages—ensuring every concept resonates with real customers. Develop frameworks for high-performing creative territories and connect data, testing insights, and customer behavior to new creative opportunities. Build CookUnity's AI Creative Engine: Design the end-to-end AI-assisted creative system, including workflows, prompt libraries, guardrails, asset databases, and tool stacks. Integrate AI across formats—research, image, video, motion, and sound—while maintaining quality, consistency, and brand alignment. Use AI to accelerate creation without replacing craft, from rapid prototyping to advanced experimentation. Scale Creative Production & Velocity: Oversee a pipeline capable of producing a high volume of weekly assets across UGC, motion, product, chef storytelling, and paid media formats. Blend human creativity with AI-enabled workflows to increase speed, reduce bottlenecks, and uphold quality. Build repeatable systems that transform big ideas into scalable, test-ready assets. Cross-Functional Collaboration: Work with Brand, Growth, CRM, Studio Production, Product, and Engineering to deploy AI-powered creative across campaigns, onboarding flows, lifecycle marketing, and personalization efforts. Partner with Production and Studio teams to balance AI workflows with traditional craft, and collaborate with technical teams to translate creative needs into tools and automated solutions. Drive Creative Experimentation & Performance: Collaborate with Growth Marketing to design structured testing frameworks, concept logs, and learning agendas. Develop AI-powered methodologies for testing creative variations at scale and translate performance data into actionable creative insights. Creative Quality & Brand Integrity: Maintain a high bar for taste, clarity, and craft across all assets, whether AI-assisted or human-made. Ensure CookUnity's creative expression remains chef-driven, high-quality, and emotionally resonant. Lead a Hybrid Creative Team: Mentor and develop designers, editors, AI specialists, and video producers. Foster a culture of curiosity, experimentation, high standards, and operational clarity. Qualifications: 7+ years of experience in creative strategy or marketing leadership roles with a track record of innovation. 2+ ye