Media Planner, Performance (Offline)

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Media Planner/ Growth Associate for Offline Channels, you will be a critical execution partner in building CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. You'll support campaign execution and optimization across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts while developing deep expertise in offline media planning and measurement. This is a high-growth role designed for someone hungry to learn the full stack of offline media from campaign mechanics to sophisticated measurement frameworks. You will work closely with senior growth leaders to run efficient campaigns, develop analytical rigor, and build the skills to eventually own entire channel strategies. Responsibilities: Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments Collaborate with agency partners on campaign setup, optimization requests, and performance reporting Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking Qualifications: 2-4 years of experience in media planning, digital marketing, or growth marketing roles ideally with some exposure to offline channels (TV, CTV, Audio, Podcasts) Advanced English skills Analytical foundation with strong Excel skills and comfort working with data you can build clean dashboards, spot trends, and diagnose performance issues Demonstrated interest in media measurement and attribution you may not have deep MMM experience yet, but you're eager to learn how brand campaigns drive business outcomes Detail-oriented and organized you manage multiple campaigns and vendors without dropping threads, and you proactively flag issues before they become problems Comfortable with ambiguity and fast-paced environments you thrive when given ownership of discrete projects and can figure things out independently Strong communication skills you can sy