Offline Media Manager

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Media Manager for Offline Channels, you will take full ownership of CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. You'll drive profitable growth and brand awareness across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts by blending strategic media planning with rigorous performance measurement. This is a critical growth lever that bridges brand-building with bottom-line efficiency. You will be expected to run a sophisticated media operation, make smart bets on emerging channels, and communicate clear performance insights at all levels of the business. Responsibilities: Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel Stay on the frontier of offline media innovation, surfacing platform changes, new inventory opportunities (e.g., FAST channels, podcast networks), and measurement advancements to keep us ahead of the curve Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution Qualifications: 5+ years of experience in offline and digital media for direct-to-consumer or ecommerce brands, with demonstrated success driving both awareness and acquisition at scale Deep expertise in offline channels (Linear TV, CTV, Audio) with at least 3+ years of hands-on experience negotiating, executing, and optimizing broadcast campaigns Proven track record managing significant media budgets (ideally $10MM+/year) with strong command of efficiency metrics (CPM, CPV, brand lift, LTV:CAC) Advanced understanding of media measurement including MMM (Media Mix Modeling), brand lift studies, incrementality te