Paid Social Manager

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance. You'll drive profitable growth across Meta, TikTok, YouTube, and emerging platforms by blending hands-on campaign execution with strategic foresight. This is not a support role, it's a critical growth lever. You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business. Responsibilities: Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, YouTube, and Reddit/Pinterest, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion—not just impressions Qualifications: 5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale Expertise managing >$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback) Advanced fluency in Meta Ads Manager, TikTok Ads, and YouTube Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools) Mindset that is successful for Cook