Director of Performance Marketing

About Inspira Education Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub). The Role The Director of Performance Marketing will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies. Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility. This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation. This is an in-person role requiring 5 day/week in our NYC office (Gramercy). What You'll Do Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed Relentlessly test to identify new growth channels Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem. Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance. Leverage SQL and Python for deep analytics, predictive modeling, and customer insights Develop forecasting models and own performance reporting across all marketing funnels Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization Lead our CRO initiatives and optimize client touchpoints to increase ROI Develop strong relationships with product, customer experience, tech, and sales leaders Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency Be an important voice for the Mar