Senior Marketing Manager – Retail & Brand Campaigns

🌱 Our Mission We make it easy for everyone to build healthy habits and eat more fruit and vegetables by creating innovative products that are highly nutritious, sustainable and delicious. If you’re passionate about health, sustainability, and want to be part of a dynamic and collaborative team, this is the place for you! 🚀 How We Do It Just 1 in 10 US adults eats the recommended minimum of 5 cups of fruits and vegetables every day. We're helping solve that problem with convenient, organic, and mouth-watering products. We transform fresh, organic fruits and veggies into handy single-serving meal moments such as: 🥤 Instant Smoothies 🍵 Protein Drinks 🍓 Delicious Snacks 💼 Job Overview We’re looking for a Senior Marketing Manager to join our team and support o ur USA P&L Team with leading high-impact, integrated marketing campaigns that drive awareness, trial, and velocity in retail. This is a strategic, cross-functional role focused on accelerating growth—distinct from performance marketing or direct-response acquisition. This individual will own the development and execution of marketing strategies, bridging brand, shopper, and retail media efforts. The ideal candidate brings deep experience from emerging CPG brands, understands how to win in-store and online within retail and DTC environments, and can translate brand storytelling into programs that drive measurable results. 📩 This Senior Marketing Manager role re ports to the CEO 🧾 What You'll Do Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity; Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels; Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community; Community Management: Monitor channels, respond to comments and messages, and foster relationships with followers; Support shopper marketing initiatives across key retail accounts, aligning closely with sales on priorities, launches, and promotions; Execute retail media strategies across key platforms (e.g., Amazon, Instacart, Walmart Connect, Kroger Precision Marketing), optimizing for both awareness and conversion; Serve as the primary marketing partner to the retail sales and DTC team, supporting line reviews, new item launches, and account-specific growth plans; Build and scale influencer and content creator campaigns tied to key moments (launches, promotions, seasonal pushes); Oversee campaign creative development, ensuring content is tailored to all consumer environments, social media channels, shopper behavior, and platform best practices; Analyze campaign performance, retail sales data, and shopper insights to inform strategy and improve ROI Manage external agencies and partners across retail media, influencer, and creative execution; Drive cross-functional alignment across marketing, sales, and operations to ensure seamless execution. 🧠 What We’re Looking For 6–8+ years of marketing experience, with a strong focus on emerging or high-growth CPG brands; Proven track record of leading campaigns that drive measurable Brand, DTC and Retail impact (DTC traffic, social mentions, retail velocity); Deep experience with retail media networks and platforms (e.g., Amazon Ads, Instacart Ads, Walmart Connect, Kroger Precision Marketing); Strong background in shopper marketing and retail activation strategies; Experience managing influencer and content creator campaigns with clear business outcomes; Ability to operate both strategically and tactically in a fast-paced, high-growth environment; Excellent cross-functional leadership and stakeholder management skills; Strong analytical capabilities with experience translating data into actionable insights; Experience in natural, organic, or plant-based food and beverage categories; Familiarity w...