Senior Digital Marketing Manager

We have been alerted to the existence of a fraudster impersonating MANSCAPED as a hiring manager or HR representative. This impersonator is utilizing an email address with the domain manscapedjobs.com or manscapedcareers.com and is making fraudulent offers for our open jobs. Contact from MANSCAPED will only ever come from someone with a manscaped.com email address. This is a scam targeting a number of companies, us included. If you receive any of these types of messages, we recommend that you don’t respond with any information and that you block and report those users. The MANSCAPED Team Who We Are - MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team. Who We’re Looking For - Reporting to the Senior Director, Integrated Marketing , we are seeking a Senior Digital Marketing Manager to lead and implement campaigns across paid media channels. This role will also focus on improving omni-channel performance through cross-collaboration with other marketing teams. The MANSCAPED® Way - At MANSCAPED®, what we do matters – but how we do it matters more. We take ownership of our work, showing up with accountability and a commitment to quality at every level. We work as one team, guided by a belief to unite, never divide, and to lead with empathy in how we support and challenge one another. The best ideas win, and they come from keeping our egos in check and our standards high. We stay humble, open to learning, and willing to grow. We bring fun to the journey, because great work shouldn’t come at the expense of enjoying what you do. We stay nimble and innovative, always looking for smarter and better ways to get things done. Ball work is honest work, and that mindset shows up in everything we do, including our proud partnership with the Testicular Cancer Society and our commitment to raising awareness of the ball-busting disease. Responsibilities : Manage , traffic and implement campaigns across digital advertising channels, including but not limited to Meta , TikTok , Google, Bing and Snapchat Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence (flighting, landing page strategy, channel mix, c reative assets, UTM tagging, etc.) Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations) Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams, working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing department Track and communicate product updates (including in-stock and out-of-stock) with the broader marketing team , aligning media with organization’s product priorities Manage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team membe