Director, Growth Marketing

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022) This is Maven Consumer's founding acquisition role — a 0-to-1 opportunity to build the engine that grows a category-defining women's and family health platform. This role will own strategy and execution across paid and organic channels, with real budget authority and accountability to CAC and subscriber quality targets. Reporting to the General Manager, Consumer, this leader will work in close partnership with the core consumer teams and Maven's enterprise marketing and creative teams. We're looking for someone who has built consumer growth engines from scratch, knows what DTC health looks like at scale, and can bring that playbook to a category where trust and outcomes are critical. Perhaps you’re a former founder, generalist growth hacker, or just a growth-obsessed operator who takes extreme ownership and thoughtful risks to find novel, creative growth channels that have massive impact. As the Director of Growth, Consumer at Maven, you will: Own paid acquisition across Meta, TikTok, Google, podcast, OOH, and emerging channels with full budget and CAC accountability Build SEO, content, and web conversion strategy with a long view on durable organic growth Lead acquisition creative strategy: strong POV on direct response formats, track record of briefing for paid social and video, and finding the hook that converts in a trust-sensitive category Develop referral, ambassador, and influencer programs as owned acquisition channels Build attribution infrastructure and measurement strategy, rigorous about what's actually driving growth, not just what's easy to track Run a rigorous experimentation program focused on acquisition efficiency and subscription conversion Partner with Finance on budget planning and ROI reporting; bring competitive and channel intelligence to the team Lead a lean team of FTEs, freelancers, and agency partners; hire well, develop the people you hire We’re looking for you to bring: 6-8+ years in growth or performance marketing, with meaningful time in consumer health, wellness, or DTC subscription Track record owning and scaling paid acquisition budgets from $0 to $MM with real budget authority, not just advisory influence Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL a plus, Mixpane