Outside Sales Representative, Optical

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact. We're looking for a driven, relationship-first Sales Representative to join our team. In this role, you'll own a territory with a dual focus: opening new doors and deepening our presence within existing accounts. You're not just an account executive you're a strategic partner to every account you touch. The ideal candidate comes from the optical industry, understands how buying decisions get made with independent optical retailers, and knows how to turn a cold intro into a long-term partnership. You're comfortable with the numbers, confident in prospecting and skilled at working through objections without losing the relationship. What You’ll Do: Business Development — New Door Penetration - Identify, prospect, and close new accounts within your assigned territory - Build a consistent pipeline through cold outreach, referrals, and field activity - Develop and execute a territory plan to maximize market coverage - Represent the brand at trade shows, regional events, and in-office visits Account Management - Create a strategic sales cycle with your accounts based on growth potential and overall value. - Serve as the primary point of contact for existing accounts - Build deep relationships with key decision-makers (practice owners, opticians, buyers) - Drive product adoption and increase share of wallet within active accounts - Conduct regular business reviews and ensure accounts are set up for success Strategy & Analysis - Achieve KPIs through our performance dashboards and account playbooks. - Analyze sales data to identify trends, opportunities, and gaps in your territory - Develop account-specific strategies to grow revenue and improve retention - Track and report on pipeline activity, forecasts, and performance metrics - Identify operational or product feedback from accounts to help inform cross-functional improvements. - Partner with internal teams (marketing, product, operations) to address account needs Objection Handling & Consultative Selling - Lead confident, consultative conversations that uncover customer needs - Address pricing, product, and competitive objections with clarity and confidence - Adapt messaging based on account type, buyer persona, and stage in the sales cycle Who You Are: - A relationship builder who enjoys creating long-term partnerships with customers - Self-motivated and comfortable managing a territory independently - Results-oriented with a strong sense of ownership and accountability - Confident in prospecting and business development activities - Analytical and data-driven when developing sales strategies - Skilled at navigating objections and complex customer conversations - Organized, proactive, and able to effectively prioritize competing responsibilities - A strong communicator who can build credibility with a variety of stakeholders Need to Have: - 3–6+ years of outside sales, territory sales, or account management experience - Proven track record of prospecting, opening new accounts, and growing territory revenue - Demonstrated success achieving or exceeding sales goals - Experience within the optical industry, including independent practices, optical chains, or wholesale eyewear - Experience managing a full sales cycle from prospecting through close - Strong analytical skills with the ability to interpret sales data and develop territory strategies - Experience using CRM platforms to manage pipelines, customer activity, and forecasting - Excellent communication, presentation, and relationship-building skills - Ability to travel regularly throughout an assigned territory Nice to Have: - Experience selling eyewear, optical frames, lenses, or related vision products - Existing relationships within the independent optical retail or optical practice comm