Director of B2B & Content Marketing

About Pair Team Pair Team is a mission-driven healthcare company that delivers whole-person care for Medicaid and Medicare patients. Our AI-powered virtual care platform, supported by a team of dedicated clinicians and care navigators, integrates primary care, behavioral health, and social services to drive measurably better outcomes for patients who are too often left behind by the healthcare system. We work hand-in-hand with health plans, community-based organizations, and state agencies to close care gaps, reduce unnecessary utilization, and improve quality of life for the communities we serve. Pair Team has been recognized for delivering 52% fewer ER visits and 26% fewer inpatient stays for our patient populations. About the Opportunity As Director of B2B & Content Marketing, you will own the strategy and execution of Pair Team's commercial marketing and content engine. You'll sit at the intersection of two critical priorities: driving B2B marketing that accelerates pipeline and market expansion across health plan, health system, network, and state partnerships; and building a content strategy that wins on SEO, social, and earned media to establish Pair Team as the category-defining voice in AI-powered care delivery. You will partner closely with Growth, Commercial, Partnerships, Product, Clinical, and Government Relations leadership to translate business priorities into marketing programs that move the needle on revenue, brand authority, and market entry. This person will be a hands-on operator who can personally produce high-caliber content while also building systems and managing external partners to scale output. You will be responsible for content strategy across B2B and thought leadership channels, commercial collateral and sales enablement, conference and event strategy, and competitive positioning—all in service of making Pair Team the trusted name in technology-enabled care for complex populations. This is a fully remote position reporting to the SVP of Growth & Marketing. What You’ll Do B2B Marketing Strategy & Commercial Enablement: Own the translation of Growth and Commercial strategy into quarterly, KPI-driven marketing roadmaps by partnering with leadership to convert priorities, target audiences, state focus, and market insights into integrated campaign plans tied to pipeline and expansion goals. Develop and maintain Pair Team’s B2B messaging playbook: define, refine, and enforce core positioning across payer, CBO, health system, state, provider, and ACO audiences. Conduct and synthesize competitive intelligence to inform positioning and strategy, including state-by-state differentiation, payer pain points, RFP and policy trends, and buyer personas. Lead development of RFIs, RFPs, proposals, and related opportunity materials in close partnership with Growth and Partnerships teams. Turn business priorities into clear pitch narratives, value propositions, and objection-handling language for Growth, Commercial, and Partnership teams. Drive conference and event strategy and execution, including registration, outreach, speaking opportunities, media engagement, and post-event follow-up. Own execution of webinars, B2B newsletters, and targeted outreach campaigns aligned to commercial priorities. Coordinate and manage CRM and marketing automation workflows (e.g., HubSpot) for B2B pipeline nurture and engagement tracking. Content Strategy & Earned Media: Build and own Pair Team’s content strategy across blog, social, video, and long-form thought leadership, with a focus on establishing category authority in AI-powered care delivery, Medicaid and Medicare innovation, and safety-net healthcare. Drive SEO performance: develop a keyword strategy, publish high-quality content at a consistent cadence, and measure organic traffic growth against targets. Own social media strategy and execution across company and executive channels (LinkedIn, etc.), creating a content calendar that blends original thought leadership, product