Media Consultant (Fractional)

DESCRIPTION We are seeking an experienced Media Consultant to partner with our marketing organization on a fractional basis, approximately 20 hours per week for an initial three-month engagement , with the potential for a longer-term extension. This role is central to ensuring our media campaigns are strategically planned, flawlessly executed, and rigorously measured across all channels. We have a full time media agency, and are looking for an individual who can help work with them and us to ensure a smooth partnership and optimized results. This person will be passionate about having the opportunity to work quickly to transform a marketing engine, and will set up internal stakeholders and external partners for success. The ideal candidate is a seasoned media operator who thrives at the intersection of brand, performance, and technology — someone who can move fluidly between campaign management, cross-functional partnership, and data infrastructure strategy. We are an omni-channel business, and are looking for strong e-commerce growth fundamentals expertise while also ensuring we are supporting a “full-funnel” structure that will drive sales across all channels. Hourly Rate: $120 to $150 RESPONSIBILITIES Campaign Management & Execution Oversee end-to-end media campaign operations, ensuring all campaigns are live, running, and delivering against KPIs on time and on budget Monitor campaign health across channels daily, proactively surfacing issues and optimizing for performance Partner with Marketing leadership on the media calendar and ensure seamless coordination of campaign go-lives across teams Cross-Functional Partnership Attend meetings with media agency and ensure we are utilizing and maximizing our partnership appropriately Partner closely with content teams to align creative assets and messaging with media strategy and channel requirements Collaborate with all channel leads: DTC and Retail as well as coordinate with Amazon team /agency to ensure full-funnel media is driving performance at every stage of the purchase journey Serve as the connective tissue between marketing, channel, and content stakeholders — translating strategy into execution• Full-Funnel Performance Work with agency on development of full-funnel media strategies that address awareness, consideration, and conversion across DTC and omni-channel environments Partner with channel leads on ensuring plans set up to drive success at each channel Identify gaps and opportunities across the funnel, making data-driven recommendations to improve performance Balance short-lead performance indicators (ROAS, CVR, CTR) with long-lead brand metrics Data, Measurement & Technology Partner with the technology team to advance the organization’s data layer, ensuring clean, reliable, and actionable data infrastructure Evaluate, recommend, and manage industry-best measurement partners and tools for both DTC and omni-channel contexts Build and maintain measurement frameworks that incorporate both short-lead (paid media KPIs) and long-lead (brand health, MMM) indicators REQUIREMENTS 8+ years of experience in media, performance marketing, or integrated marketing — agency or brand-side Demonstrated experience managing media campaigns across DTC, Amazon, and Retail (or equivalent omni-channel environments) Deep understanding of full-funnel media strategy and how channels interact across the purchase journey Proficiency with media measurement tools and methodologies, including attribution platforms, MMM, and incrementality testing Experience working with data and tech teams on data layer strategy, tagging, and analytics infrastructure Strong project management skills with the ability to manage multiple workstreams simultaneously across cross-functional teams Excellent communicator who can translate complex media and data concepts for non-technical stakeholders NICE TO HAVES Experience in consumer packaged goods (CPG), e-commerce, or retail marketing Familiarity with major measurem