SVP Marketing

Brand, Content & Creative Excellence (30%) • Own Samba’s brand — its voice, visual identity, positioning, and the way the company shows up in the world. • Build a content engine that produces consistently and earns attention: editorial, long-form, social, video, data reports, and owned media — not just campaign bursts tied to product launches. • Craft compelling brand stories that showcase Samba’s unique data advantage and AI innovation in a sea of ad tech noise — with the sensibility of a brand builder, not a demand gen operator • Lead creative development across all channels — from data visualizations and infographics to video, case studies, and executive thought leadership • Produce or directly oversee production of high-quality marketing materials; must bring a portfolio of work you and your team have created • Build thought leadership programs positioning Samba executives as genuine industry authorities on TV measurement, AI, and advertising effectiveness • Leverage our data goldmine: Turn Samba’s viewership and behavioral insights into industry reports and content that earn press coverage on their own merit • Develop website strategy ensuring our digital presence reflects our innovation and is optimized for impact and conversion • Translate technical complexity into clear, compelling narratives for advertisers, agencies, publishers, and — where relevant — consumer audiences who interact with Samba-powered experiences • Build a multi-year brand architecture plan that gives Samba a distinct, durable identity across B2B and consumer contexts Strategic Leadership & Vision (20%) • Define and own Samba’s comprehensive marketing strategy aligned with business objectives, revenue targets, and product roadmap • Drive brand positioning as the independent, trusted leader in TV viewership data, AI-powered measurement, and cross-screen advertising • Develop go-to-market strategies for product launches, new markets, and strategic initiatives across our data, measurement, and audience solutions • Shape market narratives around TV’s evolution, streaming economics, AI in advertising, and privacy-safe data activation • Report directly to the CEO and serve as a key member of the executive leadership team, influencing company strategy and direction • Build and execute a strategic roadmap that balances quick wins with long-term brand building AI-Powered Marketing Innovation (20%) • Own Samba’s AI marketing agenda — this is not a side project, it’s a core part of the job • Build AI-native workflows across content production, creative iteration, campaign optimization, personalization, and audience targeting • Identify and deploy the best generative AI, automation, and agentic tools available — and replace them when something better comes along • Use AI to dramatically expand what the marketing team can produce without proportionally expanding headcount • Develop Samba’s own AI-powered content and insights products as marketing assets — we have the data, the story is ours to tell • Share learnings openly across the organization: what’s working, what’s not, and what’s next • Stay ahead of the curve on AI trends in marketing technology and push the team to experiment continuously • Position Samba as a thought leader on AI in advertising — not just a practitioner but a voice the industry listens to Team Building & Operations (10%) • Build and lead a high-performing marketing organization that is creative-first, metrics-aware, and aligned with company goals • Hire A+ talent across brand, content, creative, product marketing, digital marketing, and marketing operations • Create operational excellence: implement efficient processes, project management systems, and cross-functional workflows • Manage marketing technology stack and optimize tools for automation, analytics, attribution, and campaign execution • Foster collaboration with Product, Sales, Customer Success, Data Science, and Engineering teams • Manage the marketing budget strategically, rea