Paid Media Lead, Digital Media (Starlink)

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars. PAID MEDIA LEAD, DIGITAL MEDIA (STARLINK) Engineered and operated by SpaceX, Starlink delivers high-speed, low-latency internet to users all over the world. The Paid Digital Media Lead will be responsible for active day-to-day management of global paid media campaigns for Starlink’s business-to-consumer and business-to-business products. This will include the development of campaign strategies, initial campaign setup, ongoing optimizations, creative and copy development, and delivering performance reporting. This role requires the ability to operate on both a strategic and tactical level with a desire to drive efficient campaign results through the use of data analysis and testing while collaborating with a team of stakeholders across marketing, product, and finance. RESPONSIBILITIES Drive and optimize global paid media campaigns based on CAC and LTV, through various digital marketing channels, including search, social, display, and videos Own campaign management from end to end – manage audience targeting and segmentation, keyword research, competitive analysis, messaging, creative, measurement, and reporting Drive creative asset ideation, and optimization with our internal creative team and creative agency Develop experimentation roadmap to improve performance and uncover new opportunities, including running structured A/B testing and channel lift testing to determine the incrementality of digital media strategies and channels Monitor campaign performance and pacing against business goals, develop performance reporting, ad hoc analysis, and campaign recommendations to drive incremental growth Establish channel forecasts and budget recommendations to adjust campaign strategies based on learnings and opportunities Maintain relationship with digital ad platforms and third-party vendor BASIC QUALIFICATIONS: Bachelor’s degree 3+ years of experience in performance media, paid social, paid display, and paid search in e-commerce or verticals with performance/direct response objectives PREFERRED SKILLS AND EXPERIENCE: Deep understanding of paid media (all channels) and strong knowledge of the media industry Bachelor’s degree in business, economics, marketing, e-commerce, or a related field 5+ years of direct, hands-on experience managing media buying, optimization, and strategic planning preferably for paid search and display channels Knowledge of what works across Google Search and Google Display platforms and experience in multi-channel marketing strategy Experience with analytics platforms like Google Analytics Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions Experience with user-based or geographic lift testing, structured A/B or multivariate ad copy, and/or landing page testing Excellent written and verbal communication skills while addressing various stakeholders across creative, content, marketing, product, and finance teams The ideal candidate should be able to present business cases, document models, analyses, and results to influence important decisions Ability to embrace rapid iterations rooted in a culture that sets demanding goals and moves extremely fast ADDITIONAL REQUIREMENTS: Must be willing to work in office five days per week Must be available to work extended hours and weekends, as needed Willingness to travel to other SpaceX locations and events, as needed COMPENSATION AND BENEFITS: Pay range: Level I: $85,000.00 - $100,000.00/per year Level II: $95,000.00 - $120,000.00/per year Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, educa