Consumer Insights Lead (Starlink)

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars. CONSUMER INSIGHTS LEAD (STARLINK) Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world-class digital experience for every customer. As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep consumer insights and rigorous experimentation to drive measurable improvements in key metrics across how customers discover, evaluate, purchase, and activate Starlink service. In this role, you will own the end-to-end consumer understanding of the Starlink.com purchase journey as well as the associated conversion metrics. You will lead a robust consumer insights program (qualitative and quantitative) to uncover customer needs, motivations, barriers, and decision-making processes, then translate those insights into high-impact A/B tests, experimentation, website optimizations, content, and funnel improvements. Your work will directly own and improve critical acquisition, conversion, activation, and revenue metrics globally. This is a hybrid role that sits at the intersection of consumer research, growth experimentation, A/B testing, and e-commerce optimization. You will be the champion for the customer’s voice in all decisions related to the Starlink.com experience. RESPONSIBILITIES: Lead the consumer insights program for Starlink’s direct-to-consumer business — designing and executing research programs (surveys, in-depth interviews, focus groups, usability tests) to uncover actionable insights about target audiences. Develop rich, evolving customer personas, journey maps, and behavioral segmentation frameworks that serve as the foundation for all growth, marketing, product, and experience decisions. Use customer insights to identify friction points and opportunities, then drive measurable improvements through A/B testing, personalization, messaging, content, and UX changes. Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g. including website optimizations, personalized content, messaging, and e-commerce enhancements.) Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences' needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping Build and execute a high-velocity A/B testing and experimentation roadmap (e.g., persona-driven campaigns, SEO content, new channels) grounded in customer insights — from hypothesis development through test design, execution, statistical analysis, and scaling. Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre-purchase education content, checkout flows, and post-purchase activation experiences. Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions Create and maintain dashboards (SQL + visualization tools) that connect behavioral data with qualitative insights to guide prioritization and measure impact. Communicate insights with clarity and influence — delivering compelling presentations and storytelling to executives and cross-functional teams. BASIC QUALIFICATIONS: Bachelor's degree 1+ years of cumulative work/internship experience in consumer insights, market research, growth experimentation, A/B testing, and driving conversion metrics PREFERRED SKILLS & EXPERIENCE: 3+ year of hands-on experience leading consumer research and insights programs (experience in consumer tech, e-commerce, or subscription busines