CRM Marketing Specialist

Who we are: At SpotHero, we work as a team to empower people to get everywhere, easier! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app and website to reserve convenient, affordable parking in advance, on-the-go or through their connected cars, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace. We’ve been quite busy, take a peek at some of our recent announcements . CRM Marketing Specialist at SpotHero: SpotHero is seeking a CRM Marketing Specialist to join our growing marketing team. In this role, you will primarily focus on building, executing, and optimizing B2B marketing campaigns, with additional support for B2C initiatives. You work across multiple channels, including email, in-app, push, and SMS. The ideal candidate has strong copywriting skills and experience leveraging CRM tools to drive engagement, retention, and revenue. This role will join the Campaign team that sits within the Brand Marketing team. You will work closely with other CRM marketers to strategize and coordinate automated and broadcast campaigns within Iterable. You will work collaboratively with the Design, Content, and Revenue team to create compelling and cohesive communications that drive consumer and operator interaction. What you will get to do: Execute CRM campaigns in Iterable across email, push, SMS, and in-app messaging, with a primary focus on operator (B2B) communications and consumer campaigns relating to partnerships and events. Partner with the B2B Partner Marketing Specialist to build and launch campaigns and lifecycle journeys for operating partners. Build and maintain lifecycle campaigns focused on retention, engagement, and relationship building across consumer and operator audiences. Write clear, concise, and on-brand copy tailored to both operator (B2B) and consumer (B2C) audiences. Monitor and analyze campaign performance, reporting on key metrics such as deliverability, engagement, and conversion. Contribute to campaign planning and bring forward ideas grounded in CRM and lifecycle marketing best practices. Who you are: Detail-Oriented - Pays attention to details and learns to understand causes and not just effects. Creative - Ability to develop something unique that would not naturally evolve on its own, think outside the box. Communication - Communicates effectively and efficiently both verbally and in writing. Collaboration - Process of working with multiple individuals to complete a task or achieve a goal. Customer-Focused - Maintains committed to the SpotHero persona so marketplace brand is sustained. Project Management - Discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project. What you bring: 2+ years of experience working within a CRM platform such as Braze, Iterable, or related systems. Experience building personalized and dynamic message content via Handlebars or Liquid Logic. Experience building lifecycle journeys based on real-time events and strategic data-driven user segments. A data-driven approach that leverages multi-variant test designs to drive improvements. Familiar and comfortable working with email HTML. CSS knowledge is a plus Strong Written and Verbal Communication Skills. Seeking candidates in: Chicago, IL - 2 days per week in office What we are offering: Career game changer – A truly unique experience to work for a fast-growing company in a role with unlimited growth potential. Excellent benefits We cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, STD, and AD&D coverage, a 401(k) with match and immediate vesting, and comprehensive leave policies to meet your needs in creating space for life. Flexibl