Lifecycle Marketing

ABOUT ASPORA People on the move deserve a bank that moves with them. Since 2022, Aspora has been building a borderless financial operating system that makes money as mobile and transparent as its users. Backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator & Global Founders Capital. We're a team of 150+ across India, the UK, the UAE, EU and the US, working with extreme ownership, radical candour, and an obsession with customer impact. We celebrate builders who question assumptions, ship fast, and turn regulatory complexity into elegant solutions. If you’re driven to redefine what global banking can be, we’d love to build the future with you. ABOUT THE ROLE This role exists to own the full lifecycle of our customer relationships — not just send campaigns. You will build the communication architecture that moves users from first transaction to long-term engagement, and extend that relationship into new products. Lifecycle at Aspora is not a support function. It's a growth lever. You'll define what we say, to whom, on which channel, and when — and you'll use data, behavioural signals, and sharp copy to make every message land. You'll sit at the intersection of product, growth, and brand. What you build will directly shape retention and revenue. What You'll Do - Own lifecycle flows end to end — build, run, and optimise automated journeys across email, push, in-app, and WhatsApp covering onboarding, activation, engagement, retention, and win-back. - Own the communication framework and segmentation — define the message architecture across lifecycle stages and channels: what gets said, to whom, on which surface, and when. Use behavioural data, lifecycle stage, and product usage to build precise segments. - Drive cross-sell — own the lifecycle motion that moves existing remittance users into new products (Digital Gold, NRI Banking, and whatever launches next). Build the segmentation, sequencing, and surfaces that introduce the right product to the right user at the right moment. - Run the engagement calendar — own scheduled campaigns, time-sensitive nudges, and reactive sends. Manage frequency capping and suppression logic to maximise reach without message fatigue. - Own transactional and lifecycle moments — keep system-triggered messages (confirmations, reminders, status updates) clear, timely, and on brand, and find moments to surprise and delight along the way. - Support product launches — partner with product and growth on lifecycle campaigns for new features, seasonal moments, and GTM pushes. - Run a rigorous test and learn agenda — A/B test copy, timing, channel, and creative, and use holdouts to measure true incremental impact, not just engagement. Document every learning, scale what works, kill what doesn't. - Monitor business and campaign performance — track business metrics first (activation, repeat rate, retention, cross-sell), then campaign signals (opens, CTRs, conversions, churn). Turn both into clear next steps. WHAT WE'RE LOOKING FOR - 2–3 years in lifecycle, CRM, or growth marketing. - Hands-on with at least one automation platform (MoEngage, CleverTap, Braze, WebEngage, or similar). - Solid grasp of segmentation, event-based triggers, personalisation, and multi-channel campaign logic. - Comfortable with data — you can pull, read, and interpret funnels, cohorts, and test results without waiting on someone else. SQL or dashboard tools (Looker, Amplitude, Databricks) a plus. - Product marketing instinct — you can find the one reason a user cares, lead with that benefit, and cut the feature list. - Strong copywriting — you can write a push that gets tapped and a subject line that gets opened. NICE TO HAVE - Experience with cross-sell or multi-product lifecycle motions. - Familiarity with NRI banking, remittances, or financial products. - Experience in a startup or early-stage environment. WHY JOIN ASPORA - You'll own the full lifecycle function — not execute