VP of Brand

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. We partner with everyone from hypergrowth startups navigating security for the first time to Fortune 50 enterprises operating at massive scale. We need a brand that earns attention, respect, and confidence across all of them. As Vanta’s VP of Brand, you will define how Vanta shows up in the world. Not just visually, but strategically, emotionally, and culturally. This role brings together three core pillars that often operate separately: Creative, Content & Social, and Communications. At Vanta, they operate as one system. You are responsible for setting the direction for each and ensuring they work together to build a brand that drives both perception and pipeline. You will own our company narrative, design integrated campaigns that fuel demand, and create moments that cut through the noise and across channels from out-of-home to social.This is not a brand stewardship role. It is a brand creation role. You will define what Vanta becomes, push beyond category norms, and connect storytelling directly to business impact. You will partner closely with the CMO and executive team to tell stories that move markets, not just metrics. The right leader is both visionary and operator. You can set a bold direction and build the systems and teams to deliver it. What you’ll do as the VP of Brand at Vanta: - Set the Brand Vision: Define and evolve how Vanta shows up across every touchpoint. Ensure the brand is consistent, distinctive, and clearly differentiated across Creative, Content & Social, and Communications. - Lead Creative: Build and scale a world-class creative organization across brand design, advertising, web, video, motion, and production. Set the visual and experiential standard for Vanta. Develop strong second-line leadership and maintain a high bar for craft. Embrace the cutting edge of AI tools and use them to constantly find an edge. - Lead Content & Social: Own Vanta’s voice, editorial strategy, and presence across owned channels. Build programming that earns attention and drives sharing, from short-form video to data-driven storytelling. Establish a clear point of view on where attention is going and how Vanta shows up in culture. Make Vanta feel relevant and hard to ignore. - Lead Communications: Own Vanta’s external narrative across media, analysts, and industry voices. Drive narrative ownership and share of voice for our category. Expand earned media and build a durable executive thought leadership platform. - Drive measurable brand impact: Build a brand engine that drives demand, increases awareness, and ties investment to pipeline and revenue through clear leading indicators. - Craft unexpected in-person experiences: Design Vanta’s presence at events, conferences, and experiential moments, including our flagship conference and major industry events like RSA. - Experiment and scale: Test bold creative ideas across new formats and channels. Turn what works into repeatable systems and playbooks. - Partner with leadership: Work closely with the CMO, CEO, and cross-functional leaders in Growth, Product Marketing, and Product to ensure brand work drives business outcomes. How to be successful in this role: - Have 15+ years of brand and creative leadership experience, ideally in high-growth B2B SaaS or technical consumer companies. - Have led multiple distinct but connected functions such as Creative, Content, Social, and Communications, and know how to align them under a single strategy. - Are a strong narrative builder and storyteller. You can turn complex topics like security and trust into stories that feel clear, urgent, and human. You know when to use a meme, a manifesto, or a met