Manager, Business Analytics (Brand Marketing)

Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP’s broader growth objectives. Build and execute a “test and learn” measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning. Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning. Oversee integrated campaign performance analysis across media channels, creative assets, and downstream business metrics, connecting brand spend to member growth and long-term value. Demonstrate strong command of media concepts, metrics, and media plan execution, serving as a thought partner to the Brand and Media teams. Evaluate and manage external brand media data partners, identifying innovative approaches to strengthen WHOOP’s measurement capabilities. Translate survey data, media performance, web behavior, and conversion trends into clear, executive-ready insights and recommendations. Manage, mentor, and develop analysts, fostering a culture of analytical rigor, strong storytelling, and high performance. 6+ years of experience in Analytics, with direct experience in a consumer business preferred. A self-serve player-coach; able to take broad business questions, wrangle appropriate data, quickly isolate and model key insights, visualize results and communicate actionable recommendations. Clear, concise communicator with a bias for action. Demonstrated success in influencing senior stakeholders on strategic direction based on data-driven insights. Proficiency in SQL; experience with dbt, Snowflake and/or similar platforms. Highly adept at leveraging AI tools to increase efficiency and quality of work. Experience leading and developing a team, including driving large projects and mentoring junior analysts. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $150,000 - $180,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.