Director of Brand Operations & Production

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. As WHOOP continues to scale globally, operational excellence across Brand and Marketing is essential to delivering cohesive, high-impact experiences across every channel and market. WHOOP is hiring a Director of Brand Operations & Production to define and scale the operating systems that power the Brand and Creative organization globally. This leader will own the end-to-end Brand and Creative operating model across governance, resource planning, production strategy, tooling, and global delivery infrastructure. Partnering closely with Brand, Creative, and Marketing leadership, the Director will drive operational clarity, scalable workflows, and cross-functional alignment that enable high-quality creative execution at scale while building production into a world-class organizational capability. Architect and evolve the end-to-end Brand and Creative operating model across intake, prioritization, production, and delivery. Establish governance frameworks, operational standards, and planning processes that enable scalable execution across Brand and Marketing. Serve as a strategic partner to leadership on organizational design, operational scalability, production strategy, and creative resourcing models. Lead resource, capacity, and budget planning aligned to quarterly and annual go-to-market priorities. Drive prioritization, scope management, and operational tradeoff decisions to protect execution quality, team focus, and organizational efficiency. Develop scalable resourcing strategies across internal teams, agencies, production vendors, and freelance partners. Build and scale Production as a strategic operational function supporting global creative execution across campaigns, content, photo/video, digital, and brand initiatives. Own the strategy and evolution of the creative technology ecosystem, including project management systems, workflow automation, localization processes, and digital asset management infrastructure. Oversee end-to-end creative production and delivery across channels, ensuring work is delivered on time, on brand, and aligned to global business needs. Establish KPIs and reporting frameworks that improve visibility into operational performance, delivery effectiveness, team utilization, and production efficiency. Lead continuous improvement initiatives across workflows, tooling, automation, and AI-enabled operational processes. Build and lead high-performing Brand Operations and Production teams, fostering a culture of clarity, accountability, collaboration, and operational excellence. 10+ years of experience in creative operations, marketing operations, production operations, agency operations, or related operational leadership roles within high-growth, multi-channel organizations. Demonstrated experience building and scaling operational systems that support creative, brand, or marketing organizations. Proven success leading resource planning, prioritization, and cross-functional execution across complex initiatives and stakeholder groups. Experience establishing governance frameworks, operational rigor, and scalable workflows within matrixed organizations. Strong understanding of integrated production workflows across campaigns, content, photo/video, digital, and global brand initiatives. Experience overseeing multi-channel creative production across internal teams, external agencies, production partners, and freelance networks. Strong operational judgment with the ability to navigate ambiguity, manage competing priorities, and drive execution at scale. Experience implementing workflow automation, tooling enhancements, and AI-enabled operational improvements. Proficiency with project management platforms, workflow systems, and digital asset management tools. Exceptional communication, organizational, and cross-functional col