Marketing Associate

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue. Values Here are our Company Values and we’d love to have individuals who can be a culture add to our team! Grow With Us If you’re someone who loves making things run smoothly behind the scenes, thrives on optimization, and wants to accelerate growth at a fast-moving tech company — this role is for you. Workstream is looking for a detail-oriented, proactive, and analytical Marketing Operations Associate to join our Singapore team on a full-time basis. You’ll sit at the intersection of marketing, sales, and operations — owning and optimizing the processes that keep our campaigns moving, our data clean, and our pipeline healthy. From CRM administration and advanced campaign execution to webinar coordination and cross-functional project management, you’ll be a key driver of our modern B2B marketing engine. We’re also a team that deeply embraces AI. You won't just use AI; you’ll be expected to actively architect and experiment with AI workflows to scale our output — whether that’s automating complex, repetitive tasks, supercharging content distribution, or finding smarter ways to analyze campaign data. If you’re excited about pioneering the intersection of AI and marketing operations, this is the perfect place to build a standout career. Day in the Life Own the Engine: Manage and optimize end-to-end B2B marketing campaigns — from initial setup and tracking to post-campaign reporting — ensuring data flows seamlessly to scale the pipeline. Scale with AI: Integrate AI tools and LLMs into daily workflows to supercharge team output. Build automation loops to eliminate friction, and leverage vibecoding to develop internal and external tools that make the growth team faster. Drive AI Innovation: Actively audit and test emerging AI and marketing automation tools, building a tech-forward playbook that pushes the boundaries of how our team operates. Master the Stack: Take ownership of campaign architecture within Salesforce (SFDC) and other core marketing tools, managing campaign member statuses, lead routing, and attribution. Execute High-Impact Webinars: Manage webinar events end-to-end: build registration funnels, coordinate multi-channel promo logistics, manage attendee data, and lead post-event conversion tracking. Optimize the Pipeline: Monitor and track campaign outcomes across growth and sales teams — aggressively following up on demos, touchpoints, and key pipeline milestones to keep data sharp and sales reps enabled. Manage Data Hygiene: Take charge of database health by auditing lists, deduplicating records, and implementing data governance practices that ensure high-integrity reporting Deploy Lifecycle Marketing: Build, segment, and launch targeted email campaigns. Analyze open rates, click-throughs, and conversion metrics to continuously A/B test and optimize performance Build the Playbook: Document processes and establish high-quality Standard Operating Procedures (SOPs) to institutionalize knowledge and scale operational efficiency. Who You Are You have actively explored the possibilities of AI and are not a novice to vibecoding. Highly organised and detail-oriented — you don’t let things fall through the cracks and you take pride in keeping things accurate. A strong communicator who can liaise con