Head of Product Marketing

ABOUT FLOAT Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-ranking-canadas-top-growing-companies-of-2024/ and top-rated startups in 2025 https://www.linkedin.com/posts/floatfinancial_were-proud-to-share-that-float-has-been-activity-7387093684720300032-2DDz/, 2024 https://www.linkedin.com/pulse/linkedin-top-startups-2024-15-canadian-companies-rise-linkedin-news-llihe/ and 2023 https://lnkd.in/TSU23CA, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple. At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success. OUR PRODUCT Float is Canada's complete business finance platform, combining modern financial services and software to help businesses spend, save, and grow. Trusted by 6000+ Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts and fast, friendly support—all built in Canada, for Canada. Float is backed by world-class venture and fintech investors, including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures, partners behind our $70 million Series B raise https://floatfinancial.com/we-raised-70-million-to-fix-canadas-business-banking-problem/. Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada. AI USE IN OUR HIRING PROCESS We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team. ABOUT THE ROLE We’re hiring a Head of Product Marketing to lead the function responsible for helping customers understand, adopt, and get more value from Float’s growing multi-product platform across the full customer journey. You’ll report to the SVP GTM Strategy & Marketing and lead a team spanning product marketing, lifecycle marketing, and customer marketing, with a mandate that spans acquisition, launch support, product adoption and usage. This is a high-impact role at the core of the business. It offers the opportunity to refine Float’s product narrative, strengthen adoption across the customer lifecycle, and enable Product, Sales, Customer Success, and Marketing to more effectively communicate and deliver the platform’s value. WHAT YOU’LL DO - Refine Float’s positioning and messaging so the multi-product platform story lands clearly across target audiences and ongoing launches. - Build pre- and post-sale programs that improve product adoption and help customers realize more value across the customer journey. - Partner with Product on launches, readiness, and activation so new products and features translate into customer understanding and usage. - Equip Sales, Customer Success, and Marketing with messaging, playbooks, collateral, and activation tools that improve field effectiveness and adoption outcomes. - Build customer programs such as advocacy and advisory motions that str