Senior Product Marketing Manager

ABOUT FLOAT Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-ranking-canadas-top-growing-companies-of-2024/ and top-rated startups in 2025 https://www.linkedin.com/posts/floatfinancial_were-proud-to-share-that-float-has-been-activity-7387093684720300032-2DDz/, 2024 https://www.linkedin.com/pulse/linkedin-top-startups-2024-15-canadian-companies-rise-linkedin-news-llihe/ and 2023 https://lnkd.in/TSU23CA, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple. At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success. OUR PRODUCT Float is Canada's complete business finance platform, combining modern financial services and software to help businesses spend, save, and grow. Trusted by 6000+ Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts and fast, friendly support—all built in Canada, for Canada. Float is backed by world-class venture and fintech investors, including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures, partners behind our $70 million Series B raise https://floatfinancial.com/we-raised-70-million-to-fix-canadas-business-banking-problem/. Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada. AI USE IN OUR HIRING PROCESS We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team. ABOUT THE ROLE At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey. This is a hands-on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi-product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion. This is not a role focused only on launches. You will work end-to-end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables. WHAT YOU’LL OWN 1. PRODUCT ADOPTION STRATEGY & EXECUTION - Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale) - Translate product capabilities into clear, differentiated messaging and positioning - Identify adoption gaps and design programs to improve usage and engagement 2. GO-TO-MARKET & LIFECYCLE PROGRAMS - Lead and support product launches but go beyond them into ongoing lifecycle and growth programs - Build and execute initiatives across: - Acquisition (messaging, packaging, GTM) - Activation (onboarding, first value) - Adoption (feature usage, engagement) - Expansion (upsell, cross-sell signals) 3. PLATFORM NARRATIVE & MESSAGING - Help shape Float’s multi-product platform story, not just individual features - Develop messaging that res