Sr Digital Marketing Analyst

ABOUT OUR CLIENT Our client is a fast-growing company focused on digital growth, performance marketing, and AI-driven marketing operations. They are looking for a results-oriented Digital Marketing professional to lead demand generation, optimize acquisition channels, and improve marketing performance through data, automation, and experimentation. ABOUT THE TEAM The team is composed of cross-functional professionals across Marketing, Sales, Product, Design, and Leadership. Collaboration, innovation, and continuous improvement are central to how the team operates, with a strong focus on measurable business impact and scalable growth initiatives. ABOUT THE ROLE Our client is seeking an experienced Digital Marketing professional to drive multi-channel growth strategies, optimize customer acquisition efforts, and improve marketing efficiency through automation and AI-powered workflows. This role requires a combination of strategic thinking, hands-on execution, analytical skills, and experience managing performance marketing initiatives across paid, organic, email, SEO, and conversion channels. KEY RESPONSIBILITIES - Develop and execute digital marketing strategies across paid, organic, email, content, social, and conversion channels. - Own demand generation initiatives focused on qualified leads, pipeline growth, customer acquisition, and revenue contribution. - Manage and optimize email marketing programs using Mailchimp, including campaigns, automations, segmentation, personalization, deliverability, and reporting. - Plan, launch, manage, and scale paid media campaigns across Google Ads, LinkedIn Ads, and other relevant channels. - Lead SEO strategy including technical SEO, on-page optimization, content strategy, backlink growth, keyword expansion, and AI-search visibility. - Build landing pages, funnels, nurture sequences, and CRO experiments to maximize conversion rates. - Use AI tools and agents to improve productivity across content creation, research, campaign optimization, reporting, personalization, and workflow automation. - Build automated reporting dashboards and performance scorecards with clear ROI metrics. - Continuously test creatives, messaging, audiences, channels, and funnels through structured experimentation. - Collaborate with Sales, Product, Design, and Leadership teams to align marketing initiatives with business objectives. - Present insights, forecasts, opportunities, and growth recommendations to leadership stakeholders. - Manage marketing workflows and campaign execution using ClickUp (nice to have). - Monitor market trends, competitor activity, platform changes, and emerging AI capabilities. - Improve marketing operations by implementing scalable systems and reducing manual processes. KEY QUALIFICATIONS - Bachelor’s degree in Marketing, Business, Communications, or equivalent experience. - 5+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or Performance Marketing. - Expert-level experience with Mailchimp. - Strong experience with Google Ads, LinkedIn Ads, Meta Ads, and paid acquisition channels. - Deep knowledge of SEO, SEM, keyword strategy, technical SEO, and content marketing. - Strong understanding of conversion rate optimization (CRO), A/B testing, and landing page performance. - Experience with analytics platforms such as Google Analytics 4, Google Tag Manager, Search Console, Power BI, Looker Studio, or equivalent BI tools. - Hands-on experience with AI/LLM tools such as ChatGPT, Gemini, Claude, or similar. - Proven ability to use AI agents, prompts, automations, and workflows to improve marketing efficiency and output. - Experience with automation tools such as Zapier, Make, n8n, HubSpot workflows, or similar. - Strong copywriting and campaign messaging skills across email, ads, landing pages, and nurture flows. - Strong understanding of CRM systems and lead lifecycle management. - Ability to measure attribution, CAC, CPL, ROAS, pipeline contribution, and marketi