Growth Marketing Manager

ResQ is an all-in-one facilities 🛠️ management platform built for fast-growing facilities and trades businesses. Thousands of service companies trust ResQ to streamline their repair and maintenance operations while enhancing profitability. Our mission to "create economic empowerment for the service industry" drives everything we do. We are deeply committed to supporting local trades and facilities - the vital backbone of our communities. These unsung heroes pour years of grit, sweat, and sacrifice into building their companies, often facing significant challenges. Many local service businesses face intense competition from larger corporations equipped with substantial resources and market advantages. ResQ is changing that by providing local businesses with intelligent, AI-powered tools that enable these businesses to operate more efficiently, intelligently, and profitably. We believe that when local service businesses succeed, entire communities 🫶 thrive. That’s why ResQ is dedicated to empowering the individuals who keep our world running smoothly. Keep reading to learn more about the problem we are solving for our customers! Hello 👋 Future ResQer! ResQ is looking for a Growth Marketing Manager to join our growing team and help drive our next stage of growth as we continue building an AI-powered product in the 🛠️Trades and Field Service space. This is a high-impact, hands-on role for someone who is excited to own and execute across performance marketing, demand generation, analytics, and sales enablement. You’ll play a key role in driving pipeline and revenue through a mix of paid acquisition, lifecycle programs, and high-impact go-to-market initiatives. As a core member of the growth team, you’ll partner closely with Sales and Leadership to build and scale programs that bring qualified leads into the funnel, improve conversion rates, and help the sales team close deals faster. This is not a strategy-only role. We’re looking for someone who is comfortable building campaigns in Meta (and Reddit,YouTube, etc.), optimizing Google Ads campaigns, testing creatives, and pulling performance data to understand what’s working and what’s not. We understand that joining a team is one of the most important decisions you make, and adding a team member is one of the most important decisions we’ll make. We want you to get to know us, and we want to understand how you approach problems, learn, and what motivates you. We thrive on transparency, and we know marketing requires curiosity, experimentation, and discipline. So we’ve included some questions to help you decide if this role is right for you right now (and if not, let’s connect later!). Are you nodding your head with excitement at the idea of: - Owning and executing paid growth campaigns end-to-end across channels like Google Ads, Meta, Reddit, and other performance channels. - Building and scaling demand generation programs that drive qualified pipeline. - Working hands-on across lifecycle marketing including email, nurture, and basic automation flows. - Partnering closely with Sales to improve lead quality, conversion rates, and revenue outcomes. - Operating as a scrappy, hands-on marketer who builds, tests, and iterates quickly, not just plans. What you will do: - Own Paid Growth & Demand Generation 💰Develop and execute paid marketing campaigns across key channels (Google, Meta, Reddit, and others), managing targeting, creative testing, budgets, and optimization to drive pipeline and revenue. - Drive Marketing Analytics & Experimentation 📈 Help track and analyze marketing performance across channels. Monitor key metrics such as CAC, conversion rates, funnel performance, and ROI, and provide actionable insights to improve results. Lead a culture of experimentation through A/B testing and ongoing optimization. - Support Lifecycle & Nurture Programs 🫶Support lifecycle marketing efforts including email campaigns, nurture flows, and lead follow-up programs that help move prospect...