CRM Marketing Specialist (Based in Madrid)

Hey there! We’re Fever , the world’s leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission. Meet the Team The Marketing & Growth team is one of the largest and most dynamic at Fever, playing a central role in driving visibility, engagement, and business impact across the company. We work closely with nearly every department, combining strategy, creativity, and data to connect millions of people with unforgettable experiences . Join us if you want to drive global impact , master data-driven creativity , and help millions of people discover their next unforgettable experience . The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle , we create personalized experiences that keep users engaged and coming back. We craft targeted communications , special offers , and data-driven insights to strengthen loyalty and improve every interaction. Join us and help turn first-time users into lifelong fans. The Role As a CRM Specialist, you will be responsible for developing and executing end-to-end CRM strategies and communication plans across multiple channels, with a strong focus on email, push notifications, and in-app messaging. You will play a key role in refining our multi-channel communication approach, optimizing customer journeys, and improving retention strategies. The role requires a combination of analytical thinking, technical skills, and a strong understanding of customer behavior. What You’ll Do Develop and execute CRM campaigns across multiple channels (email, push, in-app) Support the definition of the customer lifecycle and contact strategy across all touchpoints Segment audiences and leverage customer data to improve targeting and campaign effectiveness Monitor, analyse, and report on campaign performance, ensuring all activities are measurable and insight-driven Own weekly and monthly reporting, as well as ad hoc performance deep dives Continuously optimize CRM flows and journeys to improve engagement and drive revenue Collaborate with internal teams to ensure alignment across marketing initiatives Stay up to date with CRM best practices, tools, and industry trends Who You Are 2–3 years of experience in Digital Marketing and CRM, across mobile and web environments Experience with Salesforce Marketing Cloud Familiarity with ESPs such as Mailchimp, Sendgrid, or similar tools Proficiency in HTML Strong copywriting skills Analytical, data-driven, and commercially minded Experience with A/B testing and dynamic content Ability to manage multiple priorities in a fast-paced environment Organized, proactive, and detail-oriented Fluent in English and German Strong team player with a collaborative mindset Nice to Have Experience working in a fast-paced environment such as a startup or scale-up Strong understanding of customer segmentation and lifecycle marketing Experience with marketing automation and personalization strategies Why You’ll Love It Here Attractive