Senior Inbound Marketing Specialist

Hey there! We’re Fever , the world’s leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission. Meet the Team The Marketing & Growth team is one of the largest and most dynamic at Fever, playing a central role in driving visibility, engagement, and business impact across the company. We work closely with nearly every department, combining strategy, creativity, and data to connect millions of people with unforgettable experiences . Join us if you want to drive global impact , master data-driven creativity , and help millions of people discover their next unforgettable experience . CRM The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle , we create personalized experiences that keep users engaged and coming back. We craft targeted communications , special offers , and data-driven insights to strengthen loyalty and improve every interaction. Join us and help turn first-time users into lifelong fans. The Role You will support the development and execution of CRM and customer engagement initiatives across multiple channels. You will contribute to the optimization of customer communications and retention activities, helping deliver a consistent and effective customer experience while ensuring campaigns are performance-driven and aligned with business objectives. What You’ll Do You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages). You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art. You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness. You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives. Who You Are You have 2-3 years minimum experience working in Digital Marketing and CRM, mobile and web environments. You have experience working with Salesforce Marketing Cloud. You have experience with ESPs (Mailchimp, Sendgrid, etc). Proficient in HTML. Good copywriting skills. You are able to develop & optimise CRM flows to drive revenue. You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights. You are commercially savvy, analytical and data-driven. You have experience in A/B testing and dynamic templates. You are an organized, responsible and proactive person. You have the ability to optimize, prioritize and organize you