CRM Business Analyst

Hey there! We’re Fever , the world’s leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission. Meet The Team The Marketing & Growth team is one of the largest and most dynamic at Fever, playing a central role in driving visibility, engagement, and business impact across the company. We work closely with nearly every department, combining strategy, creativity, and data to connect millions of people with unforgettable experiences . Join us if you want to drive global impact , master data-driven creativity , and help millions of people discover their next unforgettable experience . The Role As a CRM Business Analyst, you'll sit at the intersection of data, strategy, and customer engagement. Your primary job is to turn user data and business questions into actionable insights and concrete improvements to how Fever retains and grows its global user base. You'll define customer segmentation frameworks, measure the impact of engagement initiatives, automate reporting, and help translate analytical findings into CRM strategies that the broader team executes. You won't just report numbers — you'll own the analytical layer that shapes what we do next. What You'll Do Design and maintain customer segmentation models, cohort analyses, and behavioural analytics frameworks to understand Fever's global user base. Define measurement and attribution methodologies for CRM initiatives — quantify the impact of engagement campaigns on retention, frequency, and revenue. Translate business questions into structured analyses, and analytical findings into clear recommendations for non-technical stakeholders. Collaborate with Data Engineering and Product teams to build and automate reporting pipelines, dashboards, and data products that track CRM performance. Work with the CRM execution team to define audience targeting logic, personalisation rules, and trigger conditions grounded in data. Identify growth levers across the customer lifecycle (acquisition, activation, retention, win-back) and propose data-backed strategies to improve each. Support cross-functional alignment between Marketing, Product, and Data teams on customer strategy and CRM roadmap priorities. Who You Are Bachelor's or Master's degree in a STEM field — Mathematics, Statistics, Physics, Engineering (any discipline), or Computer Science. This is non-negotiable. 2–5 years of experience in a data-analytical role: customer analytics, business intelligence, management consulting (strategy/analytics practice), or CRM strategy. Strong SQL skills — you can write complex queries to extract and transform customer data independently. Python or R experience for data analysis and automation. You don't need to be a software engineer, but you should be comfortable scripting analyses. Ability to build business cases and communicate data findings to non-technical audiences. You bridge the gap between the data layer and business decisions. Structured, hypothesis-driven thinking — you approach ambiguous business questions methodically. High level of English