Marketing Analyst

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED. Marketing Analyst We are looking for an experienced Marketing Analyst to support and scale our marketing analytics capabilities. In this role, you will partner closely with Marketing, Product, and Data teams to measure performance, uncover growth opportunities, and drive data-informed decision-making across digital channels. You will be responsible for analyzing customer behavior, evaluating marketing effectiveness, and translating complex data into clear, actionable insights. This role reports to the Director of Analytics and sits within the Analytics team. What You’ll Be Responsible For: Collecting, analyzing, and interpreting customer, marketing, and web behavioral data across multiple channels Evaluating marketing campaigns, running experiments, analyzing key performance metrics, and identifying opportunities to improve ROI and efficiency Developing and presenting insights, recommendations, and clear narratives based on data analysis to stakeholders Designing and maintaining digital marketing and web measurement frameworks, including event tracking and attribution logic Building dashboards, data visualizations, and recurring performance reports for marketing and leadership teams Monitoring and analyzing digital marketing trends, media performance, and customer acquisition signals Communicating insights to colleagues, senior managers, and internal stakeholders in a clear and structured way Working hands-on with engineers on site and product event tracking, including tracking plans, GTM implementation, and analytics best practices Partnering with Data Engineering to improve data pipelines, ensure data quality, and maintain consistency across analytics tools and platforms (e.g., Snowflake, Looker) What We’ll Love About You (personality traits): You are proactive and take ownership, proposing solutions rather than waiting for detailed instructions You communicate clearly and confidently, supporting your point of view with data and structured reasoning You enjoy solving complex and ambiguous problems and are comfortable working with new tools and technologies You are curious, continuously learning, and stay up to date with analytics and marketing trends You are comfortable acknowledging knowledge gaps, asking questions, and learning from mistakes You are open to challenging tasks and enjoy working in a fast-moving environment What You’ll Need to Have (required qualifications): 3+ years of experience in marketing, product, or data analytics Strong knowledge of statistical methods and experimental design (A/B testing, hypothesis testing, causal thinking) Solid SQL skills and experience working with large structured and semi-structured datasets Hands-on experience collaborating with engineering teams on event tracking and analytics implementation (e.g., Google Tag Manager, custom events, data validation) Experience with digital analytics and BI tools (e.g., GA4, Mixpanel, Amplitude, Looker, Tableau, or similar) Ability to connect metrics to business impact — not just produce reports and dashboards Strong written and verbal communication skills Upper-intermediate English or higher Programming experience in Python or R Nice To Have: Experience working with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift) Familiarity with modern analytics stacks and data transformation tools (e.g., dbt or similar) Understanding of attribution models, incrementality testing, or marketing mix modeling fundamentals Experience applying LLMs (e.g., via APIs) for analytics use cases such as data exploration, anomaly detection, reporting automation, or building internal AI assistants What You’ll Love About Us: Competitive base compensation Bonus program Paid Time Off and Work From Home A fun, creative and energetic work environment About Scentbird Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents tha