Manager, Customer Lifecycle Marketing

ABOUT US At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce. Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self. OUR MISSION Helping companies reimagine how companies take care of their people. OUR INVESTORS We are backed by leading investors, including Centana Growth Partners, Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised approximately $75 million in equity capital. ARTICLES - Founder Story - Jaclyn Chen https://bit.ly/3FpQ0ti - Benepass Raises $40M Series B https://getbenepass.com/blog/benepass-raises-40m-series-b-to-help-employers-redesign-benefits-for-rising-healthcare-costs CANDIDATE RESOURCES - Benepass | Candidate Resource Page https://docs.google.com/document/d/1_OTFvktl-2SoxPn_tkZzyHECSKM0V14hVZOy1ZdZ8zE/edit?usp=sharing - Benepass Listed on Inc. Magazine's Best Workplaces of 2023 https://bit.ly/3EAXv0Q TEAM & ROLE Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full lifecycle. This role is responsible for shaping and executing the post-sale marketing experience, from onboarding and launch through ongoing engagement, open enrollment, and renewal. You will drive how Benepass shows up at each stage, ensuring our benefits are clearly understood, consistently used, and deliver measurable value to both employers and employees. Sitting within Marketing and reporting to Product Marketing, this role partners closely with Customer Success, Customer Experience, Product, and Engineering to bring lifecycle programs to life. Success in this role means improving activation, increasing utilization, and driving long-term customer value across the Benepass platform. WHAT YOU'LL DO AT BENEPASS LIFECYCLE STRATEGY & JOURNEY DESIGN - Define how Benepass engages customers and members across onboarding, activation, engagement, and renewal - Build lifecycle programs that drive adoption, education, and sustained usage - Identify gaps in the customer journey and develop programs to improve the overall experience MEMBER ENGAGEMENT & UTILIZATION - Develop campaigns that increase benefit awareness, card usage, and program adoption - Create communications tied to key lifecycle moments (launch, open enrollment, seasonal usage) - Translate complex benefits and financial concepts into simple, compelling messaging CUSTOMER COLLABORATION & PROGRAM SUPPORT - Build and manage lifecycle campaigns across email, in-product messaging, printed materials, and other touchpoints - Own segmentation and targeting to deliver relevant messaging to different audiences - Ensure communications are timely, clear, and aligned with customer needs - Support time-sensitive and ad hoc campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality execution CROSS-FUNCTIONAL ALIGNMENT & MESSAGING INTEGRATION - Collaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunities - Develop scalable frameworks for client-specific communications where needed - Balance customization with consistency and operational efficiency PERFORMANCE TRACKING & CONTINUOUS IMPROVEMENT - Define and track lifecycle KPIs (activation, engagement, utilization) - Run experiments to improve campaign