Growth Manager

About Zowie At Zowie, we’re transforming how people interact with brands. We build AI agents that handle real customer conversations, make real business decisions, and deliver real results. Leading consumer brands like Monos, Decathlon, InPost, Booksy, and DocMorris already trust Zowie to run their front line. Millions of conversations. Every month. About the role Zowie sells to enterprise and upper mid-market consumer brands. Our buyers are customer service leaders, CIOs, and C-suite executives at companies handling millions of customer interactions. Reaching them requires more than awareness. It requires campaigns that are sharp, targeted, and built to generate pipeline. We’re looking for a Growth Manager who can plan, build, and run demand generation campaigns across paid, organic, and outbound channels. This is a hands-on role. You’ll be the person who actually sets up the campaigns, writes the ad copy, builds the landing pages, configures the targeting, analyzes what’s working, and scales what converts. We don’t need someone who manages agencies. We need someone who does the work. You’ll have the opportunity to - Own demand generation execution for a company competing in one of the fastest-moving categories in B2B software - Work directly with the CEO and shape how Zowie acquires enterprise customers - Build and optimize campaigns across paid, SEO, and ABM from scratch - See the direct revenue impact of your work. Short feedback loops, real pipeline numbers - Operate with high autonomy in a small, fast team where your decisions matter immediately Who you are You might have 5+ years running growth at a B2B SaaS company. Or you might have 2 years and a track record that punches way above that number. You could be coming from an agency where you managed campaigns for tech clients and want to go in-house. Or you built growth for your own startup and learned by spending your own money. We care about what you can show us, not how long you’ve been doing it. Whatever your path, you’ll need: - Hands-on experience running paid campaigns on Google and LinkedIn. You’ve managed real budgets and optimized for pipeline, not vanity metrics - SEO/GEO knowledge that goes beyond theory. You’ve built organic traffic and know how to connect it to demand generation - Experience with ABM or account-based outbound. You understand how to run targeted campaigns against a defined account list - Strong analytical skills. You live in dashboards, you know your numbers, and you can explain what’s working and why - The ability to write. Ad copy, email sequences, landing page headlines - A bias toward execution. You’d rather launch something imperfect today than plan something perfect for next month - Comfort with marketing tools: CRM, marketing automation, ad platforms, analytics. Specific tools matter less than knowing how to use them well - Enterprise B2B context is a strong plus What you’ll do - Plan, execute, and optimize paid campaigns across Google, LinkedIn, and Meta. Manage budgets, targeting, creative, and reporting end-to-end - Build and scale ABM campaigns targeting enterprise accounts. Work with sales to identify high-value targets and run personalized outbound sequences - Own SEO and content-led growth. Identify high-intent keywords, brief content, optimize existing pages, and build organic acquisition as a sustainable channel - Build and test landing pages, ad copy, email sequences, and conversion flows. You’re not briefing a designer and waiting. You’re shipping - Analyze campaign performance obsessively. Understand what drives pipeline (not just clicks) and double down on what works - Collaborate with the team on broader go-to-market initiatives, bringing your execution expertise to company-wide growth efforts - Experiment constantly. New channels, new formats, new targeting strategies. Bring ideas, test them fast, kill what doesn’t work - Report on pipeline contribution, CAC, and campaign ROI. Connect every dollar spent to revenue outco