Product Marketing Manager

About Zowie At Zowie, we’re transforming how people interact with brands. We build AI agents that handle real customer conversations, make real business decisions, and deliver real results. Leading consumer brands like Monos, Decathlon, InPost, Booksy, and DocMorris already trust Zowie to run their front line. Millions of conversations. Every month. AI agents represent the next major technology shift. Most of the market doesn’t understand what they are, how they work, or why they matter. That’s our job. Zowie is equal parts product company and category educator. And we need a product marketer who can do both. About the role We’re looking for a Product Marketing Manager who will own how Zowie is positioned, understood, and sold. You’ll sit at the intersection of product, sales, and marketing, translating what we build into narratives that win deals, shape the market, and educate buyers who are still figuring out what an AI agent even is. This role reports to the founder leading go-to-market. You’ll have direct access to leadership, real ownership over messaging and positioning, and the autonomy to move fast in a company where product marketing isn’t a support function but a growth lever. We sell to enterprise and upper mid-market consumer brands across ecommerce, retail, financial services, and telecom. Our buyers range from customer service leaders worried about their KPIs to CIOs and CTOs evaluating AI platforms for precision, flexibility, and scale. You need to speak both languages fluently. You’ll have the opportunity to - Work directly with a founder and shape how an entire category is defined - Build product marketing from the ground up - Have a real, measurable impact on pipeline and revenue - Operate with high autonomy in a team that values speed and substance over process Who you are You might be a product marketer with 3-5 years of B2B SaaS experience. Or you might be an ex-founder who knows what it’s like to find the right words for a product nobody understands yet. A former journalist who can extract the real story from a customer call. A consultant who’s built decks that moved boardrooms. We care about what you can do, not what your title was. Whatever your path, you’ll need: - A sharp instinct for positioning. You can take something complex and make it feel obvious, without dumbing it down - Excellent writing. Clean, direct, no filler. If it sounds like marketing copy, you rewrite it - The ability to talk to enterprise buyers, from operations leaders to the C-suite, and adjust your message without losing clarity - Comfort operating across multiple personas, industries, and channels at once - High ownership - Real curiosity about AI, how it works, why it matters, and where the market is going - A portfolio, a side project, a company you built, a blog you ran, a launch you led. Show us how you think What you’ll do - Own Zowie’s product positioning and messaging across all personas, from CS leaders to technical executives to the C-suite - Lead product launches end-to-end. Define the narrative, build the assets, enable the sales team, and measure what lands - Develop and maintain sales enablement materials: battle cards, competitive briefs, pitch decks, one-pagers, objection handling guides - Build and run the competitive intelligence program - Create customer stories that put people first. Interview customers, extract insights, and turn real outcomes into proof that moves pipeline - Partner closely with product to translate roadmap decisions into market-facing narratives - Contribute to thought leadership and category education AI-native culture Our team uses AI as a core part of how we work, not just for speed but for creativity, research, and scale. We expect you to be fluent in AI tools and genuinely excited about pushing what’s possible with them. Why this role matters The AI agent category is being defined right now. The companies that win will be the ones that control the narrative, not just the product. This r