Senior Product Marketing Manager - Pikmin Bloom

Pikmin Bloom, a geo-location based mobile game developed by Niantic, launched globally in October 2021 and continues to grow its passionate community around the world. Niantic is looking for a Senior Product Marketing Manager to lead regional marketing strategy and execution across APAC markets including Taiwan, Hong Kong, Korea, and Southeast Asia. The ideal candidate is highly collaborative, culturally aware, data-driven, and passionate about creating locally relevant campaigns and experiences that resonate with players across different markets. This role will work closely with our IP partner, local teams, agencies, and cross-functional stakeholders to deliver impactful marketing initiatives including ATL campaigns, partnerships, digital promotions, and offline/community events. This role is expected to leverage AI tools and workflows to improve market insight generation, campaign planning, performance analysis, and recurring marketing operations across APAC. What you'll do: Lead product marketing strategy and execution for Pikmin Bloom across APAC markets, including Taiwan, Hong Kong, Korea, and Southeast Asia. Develop and execute localized marketing campaigns and regional initiatives aligned with market needs and player behaviors. Work closely with local marketing teams, external agencies, and regional partners to deliver impactful ATL campaigns, partnerships, offline/community events, and digital promotions. Identify opportunities to grow the business across user acquisition, engagement, retention, and revenue, using a data-driven approach. Use AI tools to synthesize market signals, player feedback, campaign performance, and regional trends into actionable insights. Champion campaign launches in collaboration with Product, Game Design, Comms, Creative, and PR teams. Track and analyze marketing and product performance metrics including awareness, acquisition, DAU/WAU, and ROI. Manage regional marketing budgets and evaluate campaign effectiveness to inform future strategies and investments. Support the development of scalable regional marketing frameworks and best practices across APAC. Travel domestically and internationally as needed to support campaigns, partnerships, and live events. Collaborate effectively within a highly cross-functional and international environment with teams across multiple time zones. Required in-office 3 days on Tuesday, Wednesday, and Thursday. What you'll need: BA/BS degree or equivalent practical experience. 7+ years experience in product marketing, gaming, entertainment, consumer technology, or related industries. Strong understanding of APAC market dynamics and consumer behavior. Experience developing and executing integrated marketing campaigns including ATL, partnerships, digital marketing, and offline activations. Experience managing agencies, vendors, and external partners. Strong analytical, organizational, and project management skills. Hands-on experience using AI tools to improve marketing workflows, analysis, planning, or communication. Excellent verbal and written communication skills in both Japanese and English. Experience working on highly cross-functional teams with the ability to manage multiple priorities and stakeholders. Passion for games, live-service products, and player communities. Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and adapt to dynamic situations with little advance notice. Plus if you have... Passion for Niantic products (Pokémon GO, Pikmin Bloom, Monster Hunter Now and Ingress). Experience working within strict brand and legal guidelines. Experience with project management tools such as Asana. Experience building repeatable AI-assisted templates, trackers, reporting workflows, or lightweight internal tools. Proficiency in Google Workspace is a plus. Proficiency in Chinese About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of