Principal Product Manager, Growth & Retention

ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come. THE ROLE Thrive Market is seeking a Principal Product Manager to lead the strategic vision and execution for our Member Growth & Retention initiatives. Reporting into our Chief Product Officer you’ll place a key role within our Product Management team, you will oversee a portfolio of high-impact product initiatives aimed at improving acquisition, driving onboarding and engagement, and increasing long-term member retention across our e-commerce and membership experience. This role will be central to navigating a critical chapter in our growth journey, as we address opportunities in our paid social performance and chart a path forward through innovation, experimentation, and member-first thinking. You’ll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences. We’re looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work. RESPONSIBILITIES Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.) Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners Ensure continuity and forward momentum in product development during VP-level absences or transitions QUALIFICATIONS 8+ years of product management experience Deep experience with freemium, subscription, or membership-based models, alongside e-commerce Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy Demonstrated success in scaling growth and retention programs across web and mobile platforms Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iteration Excellent communicator with the ability to