Data Marketing Analyst

About PayJoy PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth. This role This role plays a key part in the creation, monitoring, and maintenance of our performance marketing capability. The Marketing Data Analyst will be responsible for ensuring accurate adoption, execution and reporting of the strategy across marketing funnels, platforms, and countries of operation, ensuring that we analyse, optimize and make data-driven decisions.