Principal Growth Marketing Manager

About Snorkel At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data. We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler! About the Team The Marketing team at Snorkel AI powers the engine behind our brand, community, and go-to-market success. We work cross-functionally with product, sales, and customer teams to build awareness, generate demand, and create experiences that bring our mission — helping frontier labs and enterprises put AI to work with better data — to life. About the Role We're looking for a Principal Growth Marketer to reimagine how Snorkel AI generates and accelerates pipeline. This isn't a traditional demand gen role — it's a modern, full-stack growth position for someone who blends creative storytelling with rigorous experimentation and data fluency. You'll build programs that go beyond paid campaigns and MQL handoffs, leveraging product signals, community engagement, thought leadership, and AI-native tooling to reach technical buyers in ways that feel authentic and high-signal. You'll sit at the intersection of marketing, sales, and product to architect growth motions that are as innovative as the technology we build. This is a hybrid role based in San Francisco. Responsibilities Modern Growth Strategy : Design and own a growth engine that goes beyond traditional demand gen — blending paid, organic, product-led, and community-driven channels into a cohesive, always-on pipeline machine. Creative Campaign Development : Conceive and launch campaigns that cut through the noise with technical audiences — think benchmark drops, interactive data playgrounds, developer-first content, and viral research moments, not just gated whitepapers. Experimentation & Optimization : Run rapid, structured experiments across the full funnel. A/B test everything from ad creative and landing pages to email sequences and conversion flows. Let the data decide. Signal-Based Pipeline Generation : Move beyond MQL-centric models. Build intent-based and signal-driven programs that surface and engage high-fit accounts using product consumption data, research engagement, and third-party intent signals. ABM & Personalized Outreach : Partner with sales to run sophisticated, multi-touch ABM plays targeting enterprise and frontier lab accounts with relevant, timely, and genuinely useful content. Analytics & Attribution : Partner with Marketing Ops on growth dashboards and reporting. Build a clear picture of what's working, where pipeline comes from, and how to allocate resources for maximum impact. AI Tooling : Leverage modern AI tools to scale programs efficiently. Bring a builder's mindset to marketing infrastructure. Cross-Functional Growth Loops : Collaborate with product marketing, research, content, and sales to create compounding growth loops where great research fuels great content, which fuels great conversations, which fuels great deals. About You You're not a traditional demand gen marketer — you're the next evolution. You think in growth loops, not linear funnels. You're as comfortable writing a compelling campaign brief as you are digging into conversion data or spinning up a new experiment in your marketing stack. You have strong opinions about why most B2B marketing is broken and a track record of doing it differently. You're drawn to technical