Web Optimization Manager

About Checkr Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company . About the team/role We are seeking a creative and driven Web Optimization Manager to join our Growth Marketing team and drive Checkr's website growth. This is an individual contributor role where you will own the strategy and execution of our A/B testing roadmap, drive the development of personalization experiences, and lead customer journey optimizations that fuel growth across multiple channels and programs (SEO, SEM, ABM and more). As part of this dynamic marketing role, you will build collaborative relationships with a range of stakeholders, including design, development, content, and product teams; leveraging your creativity, market research, and data to define test strategy and shape website growth initiatives. A core focus of this role is thinking holistically about the full buyer and customer journey: using data to surface our highest-performing content and strategically deploying those touch-points across the site to drive sustained, evergreen growth. What you’ll do Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth. Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth. Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners. Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey. Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives. Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy. Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations. Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products. What you bring 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies. Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar). Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively. Hands-on experience with content management systems (Storyblok, WordPress, or similar). Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others). Experience with HTML and CSS is a plus. An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes. Pay Transparency Disclosure We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compe