Senior Strategic Finance Manager - Marketing

About Checkr Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company . About the team and role The Financial Planning & Strategy (FP&S) team at Checkr sits at the intersection of finance, strategy, and execution. We don't just report on the business, we shape it. We drive strategic decision-making through deep cross-functional partnership, financial and strategic analyses, and domain expertise. We proactively identify opportunities to fuel growth toward Checkr’s goals and deliver the highest impact outcomes. We're looking for a Senior Manager, Strategic Finance - Marketing & GTM ROI to own the Strategic Finance partnership with our VP of Marketing and the broader marketing org. You'll sit at the center of how we invest in and measure demand generation, and brand - turning spend into insight and insight into strategy. In addition to the Marketing responsibilities, you will own how we invest in our overall go-to-market business, partnering with our COO. This is a high-visibility role with direct exposure to the executive team and a real seat at the table. What you’ll do Ownership & Business Partnership: Own the marketing finance partnership. Be the go-to strategic finance partner for the VP of Marketing and their leadership team- embedded enough to anticipate needs, independent enough to push back when it counts. Marketing Measurement & ROI: Build and own the frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle — and push beyond attribution toward what actually matters: causal, incremental measurement. Own our evolution toward incrementality testing and Marketing Mix Modeling (MMM) so we can answer not just what got credited, but what the next dollar actually drives. Unit Economics: Own our unit economics model, reporting, and insights. Leverage this to drive investment decisions and external investor relations. Planning: Lead marketing planning. Own the annual and long-range planning process for the marketing org - setting targets, stress-testing investment cases, and building the financial narrative that earns executive confidence. Partner with Marketing, Sales, and Product to quantitatively validate where Checkr should place its biggest bets. AI: Build for scale with AI. Develop AI-powered workflows, automated reporting, and intelligence systems that give the FP&S team and our marketing partners an analytical edge. Executive Communication: Influence at the top. Present findings and recommendations directly to senior leaders, with the clarity and conviction to move decisions. Budget Mgmt: With the support of the Strategic Finance analyst, govern the budget management and reporting for the COO’s overall budget. What you bring 8+ years of progressive finance experience, including at least 4 years as a dedicated partner to B2B marketing organizations. A foundation in investment banking, private equity, or management consulting is a strong plus. Deep fluency in marketing economics - you can build a channel ROI model from scratch and explain ROAS to a CMO in plain English. You are comfortable being the connective tissue between the CFO and CMO. Fluency across the marketing measurement stack, from multi-touch attribution to incrementality testing and MMM. You understand the limits of each method and know when to use which, and you've helped organizations move up that maturity curve. Experience across both PLG and sales-led go-to-market motions. You understand how marketing measurement, attribution, and investm